Chelsea are not considering selling the naming rights for an expanded Stamford Bridge, sources have told Football Insider.
Owner Todd Boehly has committed to increasing capacity at the West London ground as opposed to moving to a new site entirely, a possibility that had been explored earlier in the year.
It has been reported that Boehly has now submitted a £50million offer for a plot of land adjacent to Stamford Bridge which is crucial to their £1billion redevelopment plans.
The American, whose takeover alongside Clearlake Capital was finalised in May, is also understood to be frustrated at the club’s relative lack of commercial contracts.
Chelsea currently have just 14 active partnerships following the early termination of their sleeve sponsor take care of cryptocurrency platform WhaleFin final week.
The likes of Man United and Man Metropolis, for context, have roughly 3 times as many industrial preparations.
However a supply with information of Chelsea’s inner operations has advised Soccer Insider that one space the brand new regime won’t look in the direction of to spice up their sponsorship portfolio is the naming rights division.
It’s understood that the membership will not be assured of securing a deal in the identical monetary ballpark as Man Metropolis’s tie-in with Etihad or Tottenham’s mooted settlement with both Google or Amazon.
An settlement might be struck at a cheaper price level however the Blues don’t consider the positive factors would offset the supporter backlash that will inevitably comply with.
There’s additionally now a fan presence at board conferences which might act as one other bulwark towards a potential deal.
Chelsea have twice thought-about promoting the naming rights to Stamford Bridge – in 2009 and 2017 respectively – however the then-plans to construct a brand new stadium put the hunt for a sponsor on the back-burner.
Boehly employed Tom Glick as president of enterprise shortly after his takeover, with Damian Willoughby becoming a member of as industrial director in September.
Willoughby was sacked after lower than a month within the position following accusations of misconduct which pre-date his time on the membership.
Chelsea’s advertising and marketing division has in the meantime been the topic of an inner overview amid allegations of a poisonous office tradition.
In different information, Chelsea reach full agreement with Christopher Vivell.
