Instagram has revealed its 2023 Trends Report, which goals to focus on the highest, rising shifts for the approaching yr amongst Gen Z customers, based mostly on utilization insights, survey knowledge and extra.
Although I’m not completely certain concerning the methodology – as per Instagram:
“Our findings, included in this report, began with a simple question about summing up 2023 in one word. Our top responses: Healing, Energized, and Main Character Energy.”
Yeah. Okay.
The 22-page report, which you’ll obtain here, highlights 5 key pattern areas in the primary part:
- Recycle, Reuse, Reconstruct
- Taking Motion
- Local weather and Expressive Magnificence
- Alt Takes On The Metaverse
- The Monetary Renaissance
Every pattern comes with its personal web page, together with an emoji aligned with that pattern:
The summaries present some attention-grabbing notes, which might assist in your planning.
Among the key knowledge factors shared, from a advertising perspective, embody:
- In 2023, extra members of Gen Z will use their {dollars} to assist causes and communities
- Over half of Gen Z social media customers plan to get trend or magnificence inspiration from digital avatars or influencers in 2023
- 2 out of three Gen Z customers plan to purchase skincare or magnificence merchandise that defend in opposition to excessive climate and solar
- Greater than half of Gen Z respondents stated they plan to DIY their garments in 2023
The rise of digital influencers and digital avatars appears set to turn into much more embedded subsequent yr, although I’d be keen to guess in opposition to greater than half of Gen Z really making their very own garments (one other word means that thrift procuring will improve, which I can see as a extra possible various).
The report additionally appears at creator tendencies, with Instagram noting that almost two thirds of Gen Z customers are planning to make use of social media to earn a living in 2023.
Instagram’s been working to offer extra choices on this entrance, and it’s attention-grabbing to see such a excessive proportion of respondents seeking to earn a living from their social media posts. Makes me marvel concerning the particular viewers used for the survey – however based mostly on this, much more folks shall be in search of income alternatives in social apps in 2023.
There’s additionally a web page on courting (?)
Look, the report itself feels very very similar to it’s been put collectively by individuals who suppose they’re actually in contact with the most recent tendencies, however in all probability aren’t actually. That, in fact, doesn’t invalidate the stats and insights shared, however the report abstract itself, I’m undecided is as useful because it could possibly be.
And the fonts and types used are… not nice.
Perhaps it’s me that’s out of contact, however basically, I didn’t discover the overview as insightful as I felt it might have been. However perhaps I missed one thing – you’ll be able to download it for yourself and test it out.
To accompany the report, popular culture reporter Darian Symoné Harvin may even be chatting with Gen Z trendsetters about their predictions for the brand new yr. You’ll have the ability to view these interview clips here.
