Google updates advert insurance policies to permit extra CBD promotions

On January 20, 2023, Google will replace its Harmful Merchandise and Providers and Healthcare and Medicines adverts insurance policies to permit for the promotion of FDA-approved prescription drugs containing cannabidiol (CBD) and topical, hemp-derived CBD merchandise with THC content material of 0.3% or much less in California, Colorado, and Puerto Rico. 

Why we care. For those who’re a model or advertiser for CBD merchandise within the three authorized places, the brand new insurance policies will permit you to promote if you’re licensed by Google. Advertisers can request certification with Google beginning on January 20, 2023, when the shape is printed.

Certification from LegitScript. Google will solely enable CBD merchandise which have been licensed by LegitScript to be promoted. The certification course of would require that any product that’s going to be marketed adhere to the next:

• Present samples of their product to check for compliance with authorized THC limits
• Present LegitScript a third-party Certificates of Evaluation

Nonetheless not allowed. Sure codecs, together with YouTube Masthead, won’t be eligible for serving. CBD will probably be faraway from the Unapproved Prescribed drugs and Dietary supplements listing. All adverts selling different CBD-based merchandise, together with dietary supplements, meals components, and inhalants, stay disallowed.

Dig deeper. Overview the announcement from Google here.

In regards to the writer

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.