Twitter certain appears to have numerous updates and tweaks coming over the following few weeks – no less than based on Elon Musk’s tweets.
One among Musk’s new favourite Twitter capabilities, which he just seems to have discovered, is bookmarks, and utilizing bookmarks as a method to tag a tweet that you could be be all in favour of, however don’t essentially wish to ‘Like’.
Twitter has a bookmark perform accessible by means of share button on tweet.
To learn bookmarks, faucet profile icon.
This obscure UI will probably be fastened in Jan.
— Elon Musk (@elonmusk) December 31, 2022
As a result of ‘Like’ just isn’t at all times the suitable flag – I’d, for instance, wish to tag a tweet from Elon himself for an article at a later stage, however possibly I don’t ‘Like’ it, as such. Bookmarks are non-public, and you may tag something for later reference – however as Elon says, possibly the performance is simply too hidden, decreasing its utilization.
With this in thoughts, Twitter’s growing a new approach to the bookmarks display, which might deliver the performance upfront.
As you’ll be able to see right here, within the high proper of the tweet element show, chances are you’ll quickly have a brand new bookmark possibility, making it simpler to rapidly tag and save a tweet for later studying.
Which is nice, I assume, and it might assist to get extra folks bookmarking extra issues.
Will which have any actual affect on tweet engagement? Most likely not, however Elon appears to be of the idea that bookmarks – like Community Notes and verification ticks – are literally way more beneficial than you or I understand.
Although I’d argue that almost all energetic Twitter customers are conscious of the bookmarks perform, or they’ve their very own course of for flagging tweets. Nonetheless, possibly it’s an underused possibility, and possibly, by making it extra current, that can certainly get extra folks bookmarking extra issues, and deepen their engagement within the app.
And if it doesn’t, and folks don’t use it, no actual affect, aside from improvement workload on Twitter’s finish.
Elon additionally appears to have broader plans for the usage of bookmarks, and what they could imply, by way of tweet metrics.
Public likes & personal likes (aka bookmarks) ought to each be included in like depend.
Bookmark button ought to be on most important tweet view.
— Elon Musk (@elonmusk) January 5, 2023
I imply, that most likely runs counter to the entire level of including bookmarks on the primary tweet, as an alternative choice to Likes. However possibly it’s simply that they’re non-public that’s the true worth, and incorporating bookmark stats into Likes truly makes some sense.
General, I doubt any change to the presentation or measurement of bookmarks may have any main affect on Twitter engagement, however it could possibly be a useful choice to have extra instantly accessible within the UI, and that would get extra folks gleaning extra worth from their tweet expertise.
And it might additionally function a useful software for advertisers, particularly if Twitter appears to be like to push into procuring, with product listings inside tweets. Possibly, by making it simpler to save lots of objects to a non-public listing, that would even have implications for future product engagement within the app.
As famous, this is only one of a number of characteristic updates that Musk has dedicated to rolling out this month.
As per Elon’s tweets, all through January, Twitter will probably be including:
- The choice to side-swipe between algorithmic and real-time tweet feed
- New explanations as to why an account has been suspended
- Up to date view depend show
- Bookmarks added to most important UI
Elon’s seeking to enhance the speed of implementation, as a part of his ‘hardcore’ engineering method – however to this point, as we’ve seen with Twitter Blue and different tweaks and adjustments, that fast deployment method hasn’t at all times labored out the very best.
However this, apparently, is Elon’s means, and while you spend $44 billion on an app, you get to run it the way you need.
It’ll be fascinating to see how every of those adjustments impacts Twitter utilization, and whether or not, cumulatively, they assist to shift the needle on its key metrics.