As flagged by Twitter chief Elon Musk over the weekend, Twitter has right now rolled out its new swipeable timeline possibility, which can make it simpler for customers to modify between the algorithm-defined primary feed (which incorporates really helpful tweets from individuals you don’t comply with), and a chronological feed of simply customers that you simply comply with within the app.
See the Tweets you need to see. Beginning right now on iOS, swipe between tabs to see Tweets really helpful “For you” or Tweets from the accounts you’re “Following.”
— Twitter Assist (@TwitterAssist) January 11, 2023
Which Twitter really already launched in March last year, with an choice to pin a swipeable feed of ‘Latest tweets’ after you tapped on the star icon within the prime proper of the app.
The brand new course of is basically the identical, although Twitter’s renamed the feeds for ‘For You’ and ‘Following’, versus ‘Home and ‘Latest Tweets’.
Marvel the place they obtained ‘For you’ from.
Smirking apart, it really could also be a extra precious possibility now than it was final 12 months, as a result of Twitter is now jamming in as many really helpful updates as it may well into consumer feeds, in a bid to get individuals to discover extra of what the app has to supply, and maintain them engaged for longer periods.
Which is basically how TikTok has seen massive success, by displaying you a continuing stream of issues that you simply would possibly like, versus making you comply with any particular profiles essentially. It learns what you’re into, and serves you extra of it, which provides it the benefit of highlighting extra of the perfect content material from throughout the app, and boosting engagement.
The distinction right here is that Twitter’s algorithm is garbage, so you find yourself getting imprecise and tangentially associated tweets, primarily based on what individuals you comply with have preferred or adopted, which isn’t a very participating expertise.
So now, in case you’re sick of all that, you possibly can simply swipe throughout to do away with it – whereas making it obtainable by default might additionally get extra individuals utilizing the choice, versus having to faucet the celebs icon and pin the timeline within the earlier iteration.
I might query the transfer from Twitter’s perspective, in that as Twitter works to enhance its algorithm, and lean into the expanded discovery, if individuals get used to swiping throughout, it might render these efforts much less efficient, as individuals received’t even spend time within the algorithm-defined timeline.
Users will even, as they did final time, push Twitter to make the ‘Following’ feed the default – which is why Twitter rolled it again, as a result of individuals have been irritated that they couldn’t set the non-algo feed as their primary selection.
However once more, it makes some sense, and will present a greater expertise for lots of customers.
The brand new swipeable feeds possibility is now obtainable on iOS. No phrase on Android availability as but.