An Overview of Nostalgia Marketing and its Benefits [Infographic]

Have you ever felt the attract of nostalgia in media, like when Stranger Issues takes you again to foam-covered headphones of the 80s, or a Fleetwood Mac tune, linked to a TikTok pattern, reminds you of the regular arms required when tuning within the clock radio dial?

That may be a robust psychological draw, and the perfect advertising and marketing groups know that nostalgia can play an enormous position in successful over their goal market, if they’ll get their cues good for the folks they’re seeking to attain.

Which is value contemplating in your campaigns – and if you’re on the lookout for a nostalgic angle, this new infographic from Spiralytics will assist.

As per Spiralytics:

“Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. This human aspect of yearning is incorporated into Nostalgia Marketing – a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales.”

Once more, a robust, and probably helpful side to think about in your advertising and marketing. Check out the total infographic beneath.