Planning for 2023: TikTok Posting Tips

Seeking to replace your social media advertising course of in 2023?

Over the primary few weeks of the 12 months, we’re publishing a collection of suggestions and notes on how one can maximize your on-line efforts, together with tips on new instruments like ChatGPT and DALL-E, and the way these evolving apps can help in your content material planning course of.

We’ve already coated the next parts:

Subsequent up is the social platform of the second – the compulsive, controversial and massively participating TikTok.

Seeking to up your TikTok recreation? Learn on for some key suggestions and pointers.

TikTok posting suggestions

Regardless of lingering considerations round a possible ban of the app in the US, TikTok is inarguably the social community of the second, particularly amongst youthful audiences. Its addictive algorithm, and unending stream of content material could be exhausting to flee as soon as it’s sucked you in, and its method has impressed a complete new shift within the broader social media panorama, as opponents work to maintain up with TikTok-originated habits and traits.

Which, logically, now has entrepreneurs questioning how they’ll faucet into the recognition of the app – and for the very best notes on this, I usually defer to somebody who has for extra expertise TikTok advertising than I.

Savannah Sanchez is my go-to skilled on TikTok promotions, together with her fast-growing agency producing hundreds of thousands in revenue for a broad vary of manufacturers.

Based mostly on Savannah’s expertise, and notes from TikTok, listed below are some key suggestions that can assist you maximize your TikTok advertising method in 2023.

Content material method

The important thing to profitable TikTok advertising is creating content material that aligns with natural posts in person feeds. TikTok customers are on the platform for leisure, and so they don’t have to sit down by means of advertisements like they might on conventional TV. When you don’t seize consideration, and provides them a purpose to maintain watching, they’ll scroll on by – so that you must create eye-catching movies which are related in fashion to different content material within the app.

However that doesn’t imply that you must latch onto the newest development, or present your self dancing to the newest trending observe.

Advertisements are nonetheless advertisements, you simply have to be acutely aware of the way you’re framing them – as a result of once more, overt promotions repurposed from different apps or mediums seemingly received’t work.

Hooks

Your first level of name in drafting your model TikTok video will likely be your hook, because it’s these kind of narrative-aligned clips which are repeatable and fascinating.

So how do you discover the suitable hook to your publish? You’ll be able to take a look at TikTok’s Advert Library to glean extra perception into the advertisements which are working.

From there, you’ll begin to get an thought of hooks that work – issues like:

‘I wish someone had told me about this sooner…’

‘If you aren’t utilizing [product], you’re lacking out’

‘3 reasons why [product] is the best [problem to be solved]’

Get a listing collectively, then take a look at them out along with your merchandise/companies and see in the event that they really feel like an excellent match, or encourage video concepts.

You too can use ChatGPT to give you further concepts and variants.

As you possibly can see right here, if you happen to feed a listing of hooks into ChatGPT, it’ll provide you with a variety of further examples. A few of which will likely be not so nice, however it could possibly be a fast and simple strategy to iterate within the idea, and give you extra choices to your TikTok inventive.

Creating clips

Now that you’ve your hooks, you possibly can construct your movies round them, utilizing no matter expertise you select, or have entry to, as a way to carry them to life.

It’s necessary to make use of actual individuals (or possibly animals, relying on the product), whereas Savannah additionally advises that you simply must also look ‘do something visually interesting in the first three seconds’.

By way of presentation and elegance, once more, visually fascinating edits and inventive codecs will assist you to seize consideration, when you must also look to spotlight the advantages of your product, and the way it will clear up the viewers’ challenges, versus lingering product photographs, packaging, and many others.

It’s necessary to get the suitable individual to your clips, which is why many manufacturers are utilizing TikTok influencers and people extra native to the platform, and creating organic-style promotions. This isn’t past most individuals – watch a couple of instance clips and also you’ll get the gist of what this entails. However if you happen to do need to discover influencer partnerships, TikTok does have its Creator Marketplace for this objective.

You’ll be able to create and edit your movies in CapCut, which is TikTok’s personal video modifying instrument, or in TikTok itself, and with a bit experimentation, you possibly can give you one thing fairly good, and never so polished that it looks like a blatant advert

Captions and hashtags

Savannah recommends retaining your video captions brief, around five words in total. Your fundamental goal is to information consideration in direction of your video, so that you don’t need your caption to distract an excessive amount of from the principle occasion.

Hashtags do additionally serve a objective on TikTok, however as at all times, attempt to maintain them focused and particularly aligned along with your audience.

You’ll be able to seek for related hashtags within the app (enter a key phrase or time period then faucet over to the ‘Hashtags’ web page for a full overview of associated tags, and their utilization), whereas TikTok additionally has a real-time trends display to spotlight rising subjects.

Additionally, regardless of many individuals nonetheless doing it, you don’t really need to incorporate hashtags like #FYP, #ForYou, and #ForYouPage, as they received’t essentially assist you to get extra consideration.

As per TikTok:

“Hashtags like #FYP, #ForYou, and #ForYouPage work just like all other hashtags on TikTok, so adding these to your caption won’t necessarily improve your chances of getting on someone’s For You feed. Instead, we recommend using the space in your caption to add context to your video along with hashtags that are relevant to your content.”

Testing inventive

When you’ve received a couple of concepts down, you possibly can map out a launch schedule to your TikTok push.

Savannah has a three-step formula for paid campaigns, which incorporates further iterations in a single idea. And even if you happen to’re solely posting natural content material, the method should still help in mapping out your content material.

• First off, you launch your new advert content material – a brand new thought, new idea, and many others. This is step one, so don’t get too caught up on the outcomes – however if you happen to’ve performed your homework and also you’re proud of the idea and execution, it ought to assist you to acquire some traction within the app.
• Subsequent, if you happen to’re proud of the advert idea, take a look at a secondary iteration of your unique advert, by utilizing the identical idea and script, and testing it with a brand new expertise or a brand new hook.
• Savannah then recommends making a multi-UGC advert that includes many various individuals utilizing the product. ‘I usually find that showing multiple people in the product performs better than just showing one’.

That provides you with a number of variations on a single theme, with testing at every stage to weed out dangerous concepts, and maximize the very best.

Algorithmic concerns

TikTok’s almighty feed algorithm is the important thing component that pushes extra related content material to every person. However as a result of it’s so personalised, it’s not really easy to give you key, generic classes or notes, because it takes a variety of non-public interactive parts under consideration.

However there are some guide notes to consider:

• Recency is an element – TikTok says that its ‘For You’ feed suggestions usually pull from movies posted throughout the final 90 days, whereas newly uploaded movies will usually see a peak in engagement quickly after they’ve been printed. As such, importing new content material usually will enhance your potential of maximizing your attain. 
• Posting extra received’t affect attain – Considerably aligned to the earlier level, TikTok additionally says that the quantity of movies you publish doesn’t affect how your content material is advisable within the For You feed. So, theoretically, if your entire movies have been hits, you would dominate the For You feed by importing plenty of them – whereas conversely, this will additionally counsel that engagement along with your previous content material is just not a major consider future attain
• Hold individuals watching – TikTok additionally says that watch time elements into how a video will get advisable, “so capturing viewers’ attention early and maintaining it throughout makes for watchable, shareable content”. 

These are related factors to the algorithms on different apps – the extra participating your content material is, amongst your preliminary viewers, the higher it’ll carry out.

However once more, TikTok’s algorithm is excellent at taking in a variety of things and concerns, and displaying customers extra particular content material related to their pursuits.

In different phrases, that you must be taught what your audience desires, then iterate on that, which is able to assist you to attain that particular viewers subset.

Extra notes:

• Movies beneath 30 seconds work greatest
• Captions are helpful – however don’t embrace greater than 5-10 phrases per second
• Exhibiting merchandise in use will improve credibility and response

Additionally, be cautious of the safe zones to your movies – i.e. the place your must keep away from placing necessary element because it could possibly be obscured by the app’s UI buttons:

The important thing component that that you must get proper in TikTok is inventive, and placing collectively fascinating movies primarily based across the above-noted framework. Which isn’t essentially straightforward. Consultants like Savannah make it look easy, however creating TikTok-specific promotions like these takes time and observe, and plenty of scrolling by means of the top-performing advertisements for added inspiration and notes.

Which is the half that lots of people fail on. Social media advertising is a ability, and whereas anybody can publish a video on-line, being truly good at it does require studying and endurance. There’s a purpose that so few YouTubers turn out to be huge stars, regardless that all of them publish related content material. Consideration to element is the distinction between good and nice, and the extra time you’re taking to check and be taught, the higher you’ll be.

Which can be why so many companies need to work with influencers as a substitute, fairly than committing the time to studying for themselves. It’s simpler, in lots of circumstances, to lean on those that are already attuned to the important thing traits and codecs – and if you’re on the lookout for an company companion, Savannah’s own firm usually generates strong outcomes.

However it may be discovered, when you’ve got the time, you can also make TikTok work for your corporation. However really understanding the platform, and why individuals use it, is the important thing step to optimum inventive, and robust outcomes.