Over the previous 12 months, Google has repeatedly famous {that a} China-based group has been wanting to make use of YouTube, specifically, to affect western audiences, by constructing varied channels within the app, then seeding them with pro-China content material.
There’s restricted data accessible on the total origins or intentions of the group, however in the present day, Google has published a new overview of its ongoing efforts to fight the initiative, referred to as DRAGONBRIDGE.
As defined by Google:
“In 2022, Google disrupted over 50,000 instances of DRAGONBRIDGE activity across YouTube, Blogger, and AdSense, reflecting our continued focus on this actor and success in scaling our detection efforts across Google products. We have terminated over 100,000 DRAGONBRIDGE accounts in the IO network’s lifetime.”
As you’ll be able to see on this chart, DRAGONBRIDGE is by far probably the most prolific supply of coordinated info operations that Google has detected over the previous 12 months, whereas Google additionally notes that it’s been capable of disrupt many of the mission’s tried affect, by snuffing out its content material earlier than it will get seen.

Value noting the dimensions too – as Google notes, DRAGONBRIDGE has created greater than 100,000 accounts, which incorporates tens of hundreds of YouTube channels. Not particular person movies, complete channels within the app, which is a big quantity of labor, and content material, that this group is producing.
That may’t be low cost, or straightforward to maintain operating. In order that they should be doing it for a motive.
The broader implication, which has been famous by various other publications and analysts, is that DRAGONBRIDGE is probably being supported by the Chinese language Authorities, as a part of a broader effort to affect overseas coverage approaches by way of social media apps.
Which, at this sort of scale, is a priority, whereas DRAGONBRIDGE has additionally focused Facebook and Twitter as effectively, at completely different instances, and it might be that their efforts on these platforms are additionally reaching related exercise ranges, and should not have been detected as but.
Which then additionally pertains to TikTok, a Chinese language-owned app that now has huge affect over youthful audiences in western nations. If packages like this are already in impact, it stands to motive that TikTok can also be doubtless a key candidate for reinforcing the identical, which stays a key concern amongst regulators and officers in many countries.
The US Authorities is reportedly weighing a full TikTok ban, and if that occurs, you’ll be able to guess that many different nations will comply with go well with. Many authorities organizations are additionally banning TikTok on official devices, primarily based on recommendation from safety specialists, and with packages like DRAGONBRIDGE additionally operating, it does appear to be Chinese language-based teams are actively working affect and manipulation packages in overseas nations.
Which looks like a major concern, and whereas Google is seemingly catching most of those channels earlier than they have an effect, it additionally appears doubtless that this is just one aspect of a bigger push.
Hopefully, via collective motion, the affect of such may be restricted – however for TikTok, which nonetheless experiences to Chinese language possession, it’s one other aspect that might increase additional questions and scrutiny.