Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Seeking to map out your content material calendar for the yr forward?

It will assist – Twitter has printed its annual events calendar, which highlights all the key dates and celebrations that you just want to bear in mind in your planning.

The interactive calendar offers a strong overview of vital dates, which might help in your technique. You may as well filter the checklist by area, and by occasion kind.

You may as well obtain any particular itemizing, although the obtain itself is fairly primary – you don’t get, like, a fairly calendar template you can stick in your wall or something.

Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless contains all the identical information, however isn’t as cool wanting.

Both manner, it might assist in your course of, as you map out your 2023 method.

Along with this, Twitter’s additionally published an overview of some of the major events that it’ll be trying to spotlight within the app all year long, together with a pitch to advertisers, amid the newer chaos on the app.

As per Twitter:

“We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s additionally this:

“Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a major soar on the 238 million mDAU that Twitter reported in Q2 last year, its final market replace earlier than the sale went by.

It’ll be fascinating to see if that utilization stage holds, as Twitter works through its latest changes and updates.

You may try Twitter’s 2023 advertising calendar here.