Pinterest Focuses on Travel Inspiration and Education for Black History Month

Pinterest is taking a singular strategy to Black History Month, with a brand new ‘Find Your Routes’ Black Travel Hub initiative, which goals to focus on locations which have robust connections to Black historical past, whereas additionally showcasing Black-owned companies.

As defined by Pinterest:

“Find Your Routes” is impressed by The Negro Motorist Inexperienced E book aka “The Green Book”. The Inexperienced E book was a guidebook for Black vacationers throughout the Jim Crow period that supplied a listing of accessible resorts, boarding homes, taverns, eating places, service stations and different institutions all through the nation that served Black People patrons.”

The Black Travel Hub, which you could find here, will current a spread of journey choices, together with their historical past, with creators from the US, Colombia, Jamaica, Brazil and extra, all participating in presenting their metropolis.

It could possibly be a great way to offer schooling alongside inspiration within the app, whereas additionally serving to folks to attach, and help highlighted communities.

Pinterest may also be showcasing Black-owned companies on Pinterest TV, whereas internally, it’s additionally internet hosting a company-wide occasion ‘to help employees gain knowledge about the history, present, and future of Black travel through the lens of Black Pinployees’.

As famous, it could possibly be a great way to each spark vital conversations, and encourage new journey journeys, which embrace an additional degree of cultural understanding and schooling, together with a leisure break.

It’s an fascinating tackle the celebration both means, and it’ll be price noting what kind of response the initiative will get, and whether or not it evokes extra journey because of this.