Reddit Releases Themed Avatars for Super Bowl LVII

Reddit has announced a brand new set of customized avatars for the Super Bowl, created in partnership with the NFL, which can give soccer followers one other approach to have interaction with the occasion.

As you’ll be able to see on this picture, Reddit’s soccer avatars might be obtainable in Kansas Metropolis and Philadelphia colours, and can present one other means for Reddit customers to indicate their assist throughout the app.

And numerous Redditors are certainly soccer followers. Reddit says that it facilitates 411 million views in football-related communities each month, together with 195 million month-to-month views for r/NFL. Reddit additionally says that there was a 32% YoY improve in Super Bowl mentions within the app final 12 months.

Reddit’s avatars, in the meantime, have confirmed surprisingly widespread in their very own proper, with the straightforward, mascot pictures turning into a scorching commodity on NFT buying and selling boards late final 12 months.

As reported by NFT Now:

“Just three months after the company introduced its NFT project [in July], four separate Reddit Collectible Avatar collections found themselves on OpenSea’s Top 10 list for 24-hour trading volume, with one collection knocking CryptoPunks out of the number one spot. Just prior to this feat, it also came to light that Reddit users had created three million Vault crypto wallets on the platform since July, surpassing even OpenSea in the number of active wallets on its platform.”

Now, that final stat is barely deceptive, as Reddit gifted customers with free avatars, which, in an effort to declare, you needed to register for a Vault pockets. So it’s not precisely the extent of natural development or curiosity implied, however nonetheless, Reddit avatars have confirmed widespread – and that’s regardless of the broader downturn within the NFT market.

Which has been vital.

As you’ll be able to see in this chart from Statista, curiosity in NFTs has waned considerably after their preliminary increase interval in late 2021, the place individuals have been both all-in or all-out, with no in-between,

Now, plainly way more individuals are out – however nonetheless, NFT buying and selling nonetheless has a distinct segment viewers, and sure tasks preserve loyal followings and communities.

Reddit Avatars could also be one of many tasks that shrugs the pattern, and possibly, with seasonal releases like this, Reddit can proceed to take care of curiosity and engagement, which can then circulate via to app exercise.