LinkedIn Publishes New Guide to B2B Marketing KPIs

Trying to implement a simpler digital advertising measurement framework for 2023?

It will assist – LinkedIn has printed a new 15-page explainer of common KPIs, together with what they measure, what meaning, and how one can apply such in your course of.

As per LinkedIn:

“The beauty of B2B marketing KPIs, when you’re using the right ones, is that they provide a simple, focused way to gauge and course-correct campaign performance. But tracking the wrong KPIs can keep you from fixing problems and building upon successes in your campaign.” 

You’ll be able to obtain the complete information here, however on this put up, we’ll check out among the key notes.

First off, LinkedIn supplies an summary of SMART objectives, and the distinction between KPIs and ROI.

The information then outlines the most typical KPIs to think about:

LinkedIn’s included an explainer for every KPI as nicely, present extra in-depth perception into what every means and measures.

There are additionally some helpful equation notes to assist in your planning:

It’s good, fast information to important KPI perception, which might enable you construct a simpler measurement framework on your advertising technique.

You’ll be able to obtain LinkedIn’s full ‘10 Most Common B2B Marketing KPIs and How to Use Them’ information here.