Pinterest is following the lead of TikTok by adding longer video clips in its Idea Pins format, offering one other method to maximize engagement together with your content material.
As you’ll be able to see on this instance, shared by Lindsey Gamble, customers can now add 5-minute movies as Idea Pins, which is an growth on the 60-second limit that’s been in place up until now.
That can present extra capability to inform a narrative inside your Idea Pins, and with Pinterest serving over a billion video views per day, it’s price contemplating in your course of.
Idea Pins, which Pinterest launched in 2021, are its tackle the full-screen presentation format, with how-to guides and explainers performing notably nicely as Idea Pin clips.
The longer video size offers you extra room to inform your story, and broaden upon key components, in a extra partaking and wealthy means. However then once more, they might additionally bore people who find themselves used to skimming by means of shortly – you’ll must experiment to see what works finest.
Both means, it’s one other consideration. The longer video choice is being rolled out to all customers.
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