TikTok is attempting out one other method to maximize engagement within the app with a brand new TikTok Live trivia series that can give customers an opportunity to win cash within the app.
TikTok Trivia will run for 5 days, starting February twenty second, and will probably be introduced in partnership with Lionsgate, in help of the brand new film ‘John Wick Chapter 4’.
As defined by TikTok:
“Starting today, anyone 18 years or older in the US can register for TikTok Trivia by clicking on a trivia widget on the For You feed, searching for #TikTokTrivia, or by going to the @TikTok account to participate in real-time interactive trivia. Each day will feature opportunities to win cash, and during the activation, you’ll see fun surprises and integrations from Lionsgate and John Wick Chapter 4.”
Along with this, TikTok can be partnering with creators from numerous communities who will go dwell following the TikTok Trivia classes, as a way to additional construct on the expertise.
It’s an fascinating idea – it was only a few years in the past when HQ Trivia become a huge hit on-line, rapidly reaching thousands and thousands of customers earlier than fading out once more. TikTok Trivia appears to be like set to comply with an analogous mannequin, with a dwell quiz and money prizes, whereas additionally providing one other sponsored promotion possibility for manufacturers.
It’s additionally one other manner for TikTok to utilize dwell engagement, which has been a giant hit for the app in Asian markets. Ideally, TikTok would like to be constructing out its dwell buying experiences, however western audiences, to this point, haven’t shown a lot of enthusiasm for live commerce, in any app. Given this, perhaps dwell trivia will probably be one other engagement alternative, which may assist TikTok increase in-app interplay, whereas additionally serving to to boost extra consciousness of dwell streaming, main into additional utilization of the software.
At least, it’ll possible be a well-liked possibility, which can present one other sponsored content material alternative for the app.
It’s a logical development, which may result in a brand new development, and will make live-streaming a much bigger consideration within the app.
TikTok’s dwell trivia classes will run between February twenty second and twenty seventh. The primary three days of trivia will embrace two classes per day at 5-6 pm PT/8-9 ET and 6-7 pm PT/9-10 pm ET.
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