YouTube Tests Podcast Management Options in YouTube Studio

YouTube is taking its subsequent steps into podcasting, with a brand new check of the capability to add and handle podcasts within the YouTube Studio app.

As per YouTube:

“To make it easier for creators to distribute their podcasts on YouTube, we’re running an experiment that allows you to create a podcast or set an existing playlist as a podcast within Studio.”

These within the experiment will have the ability to add a podcast inside the ‘Create’ ingredient of YouTube Studio. You’ll additionally have the ability to view your whole podcasts within the ‘Content’ menu below a brand new Podcasts tab.

Along with this, YouTube’s additionally testing new podcast analytics, which is able to present podcast-specific efficiency insights, making it simpler to measure your podcast content material in separation out of your video uploads.

YouTube’s been regularly growing extra podcast instruments, because it strikes to align with rising audio utilization. YouTube Music now has greater than 77 million paying subscribers, and whereas visible components stay central to the platform’s broader providing, there’s clearly important curiosity in audio-only content material as nicely.

Final August, some users reported that they’d entry to a brand new podcast page within the app.

With many fashionable YouTubers additionally now working their very own podcasts, it is smart for YouTube to develop its horizons on this course, and supply a extra complete media providing for its inventive expertise – which additionally now consists of each brief and long-form video.

It’s nonetheless transferring slowly on podcasts, however this new addition is one other step in that expanded course.