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The European nations most reliant on social media revealed

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February 28, 2023
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New analysis has revealed the European nations most reliant on social media, with Cyprus popping out on prime.

The research, carried out by gaming web site AskGamblers, analysed the newest obtainable utilization information for Fb, Instagram and Messenger to see which nations had the best share of customers in comparison with the inhabitants.

It discovered that Iceland is the European nation most reliant on social media, with a rating of 98.14 out of 100 for social media utilization. The nation has 327,700 Fb customers, equal to 92.6% of the inhabitants. There are additionally 213,100 Instagram customers, round 60.2% of the inhabitants, and 248,900 Messenger customers, about 70.3% of the inhabitants.

The Mediterranean island of Cyprus got here second on the record, scoring 97.97 out of 100 primarily based on utilization. As of December 2022, the nation has 1,170,400 Fb customers, which is 93.6% of the inhabitants. There are additionally round 788,000 Instagram customers, 63% of the inhabitants, and 825,300 Messenger customers, 66% of the inhabitants.

Coming in third place is Malta, with a rating of 89.71 out of 100 for social media utilization. There are 359,900 Fb customers within the nation, which is 80.5% of the inhabitants. Moreover, the nation has 238,700 Instagram customers, 53.4% of the inhabitants, and 363,900 Messenger customers, 69.2% of the inhabitants.

Sweden takes fourth place on the record, with a social media utilization rating of 87.48 out of 100. The nation has 8,754,800 Fb customers, 84.4% of the inhabitants, and 6,065,400 Instagram customers, 58.6% of the inhabitants. 55.7% of the inhabitants makes use of Messenger, with 5,777,500 customers within the nation.

Rounding out the highest 5 is Portugal, which is available in with a rating of 87.42 out of 100 for social media utilization. 8,444,400 Fb customers are within the nation, 83.3% of the inhabitants. Instagram additionally has 5,666,600 customers within the nation, equal to round 55.9% of the nation and Messenger has 6,024,500 customers, 59.4% of the inhabitants.

# Nation Fb customers % of Fb customers Instagram customers % of Instagram customers Messenger customers % of Messenger customers Rating /100
1 Iceland 327,700 92.6% 213,100 60.2% 248,900 70.3% 98.14
2 Cyprus 1,170,400 93.6% 788,000 63.0% 825,300 66.0% 97.97
3 Malta 359,900 80.5% 238,700 53.4% 309,200 69.2% 89.71
4 Sweden 8,754,800 84.4% 6,065,400 58.6% 5,777,500 55.7% 87.48
5 Portugal 8,444,400 83.3% 5,666,600 55.9% 6,024,500 59.4% 87.42
6 Norway 4,688,300 83.8% 2,906,100 51.9% 3,337,100 59.6% 85.57
7 Denmark 4,915,400 83.6% 2,800,600 47.6% 3,626,100 61.6% 84.15
8 Georgia 3,278,100 84.2% 1,459,000 37.5% 2,728,000 70.1% 83.06
9 Turkey 65,700,000 77.0% 52,364,300 61.4% 34,703,200 40.7% 79.18
10 Montenegro 497,100 79.8% 373,100 51.2% 294,700 47.3% 77.92

Commenting on the findings, a spokesperson for AskGamblers, stated: “It’s interesting that information on usage data for some of the biggest social media sites is readily available nowadays. However, it’s good to have, as it highlights how much the residents of certain countries rely on and use social media in their daily lives. Further expansion of the study may also highlight the divide in internet usage in the Western world.”

Excited by listening to main international manufacturers focus on topics like this in individual? Discover out extra about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

Tags: facebook, instagram, Messenger, Social Media



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