Google up to date their Search Central Builders Job Posting web page to take away South Korea as a area through which the Job Search Experience is out there.
Google Search Experience
A Search Experience is a wealthy end result, at the very least three of that are interactive wealthy outcomes.
Wealthy outcomes stand out from the common search outcomes, calling consideration to the webpages which can be listed inside them.
Based on Google’s search experiences gallery page, there are three interactive search experiences:
- Dwelling Actions
- Job Posting
This can be a screenshot of a search end result with a Job Search Experience wealthy end result:
Job Posting Search Experience
Google presents companies the opportunity of rating their job postings in an interactive wealthy end result known as the Job Posting Search Experience.
Companies can use JobPosting structured knowledge to be able to change into eligible to look in a Job Posting search expertise.
There are literally two methods to qualify.
Google’s documentation advises:
“You’ll be able to enhance the job looking for expertise by including JobPosting structured knowledge to your job posting internet pages.
Including structured knowledge makes your job postings eligible to look in a particular consumer expertise in Google Search outcomes.
You may as well combine with Google through the use of a 3rd celebration job website.”
Regional Availability of Job Search Experience
This wealthy result’s obtainable in areas around the globe:
- Latin America
- Center East & North America
- North America
- Sub-Saharan Africa
Whereas the Job Experience is out there worldwide, it’s not obtainable in each nation.
For instance, the Job Search Experience shouldn’t be obtainable inside the Czech Republic, Hungary and Romania.
The Job Search wealthy end result was once obtainable in South Korea however Google just lately quietly eliminated it from the regional availability documentation on February 28, 2023..
An entry within the Search Central builders web page changelog was added in March 2023 with the next assertion:
“February 28: Removed South Korea from the available regions for the job search experience on Google.”
I spoke with Worldwide search marketer Christopher Shin of Digital Asset Administrators (LinkedIn profile) to ask why Google would depart the Korean marketplace for job search postings.
“Individuals in Korea don’t use Google to seek for jobs. They go on to job posting web sites after they’re searching for jobs.
None of my purchasers have ever, not even as soon as, requested about optimizing for Google job postings.
It’s not how folks search right here.”
Christopher additionally defined that Google has a couple of 43% market penetration in Korea, up from a 5% share round eight years in the past.
Google is rising in recognition in Korea. However Korean search patterns maybe don’t justify protecting the job posting search expertise there.
Featured picture by Shutterstock/Combine and Match Studio
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