How to Make Your Brand’s Content 300% More Effective | Entrepreneur

As a marketer, creating new content material constantly could be a daunting, time-consuming activity. The stress to provide recent and distinctive content material for social media, weblog posts, thought management and different advertising and marketing channels typically causes these issues to finish up being placed on the again burner. However, one option to ease the stress is to repurpose content to take advantage of what you are producing.

Repurposing content material means taking present content material and reworking it into totally different codecs to succeed in a broader viewers. When producing a bit of content material, take into consideration six alternative ways you should utilize it. This weblog submit will discover the advantages of repurposing your content material and easy methods to do it successfully.

Associated: How to Repurpose Your Social Media Content

Why must you repurpose content material?

1. More efficient: Research exhibits built-in advertising and marketing campaigns are 300% more practical than single or dual-channel advertising and marketing campaigns. You obtain one of the best outcomes while you use a minimum of 4 totally different media channels. The extra a buyer’s journey is coherent, cohesive, strategic and deliberate, the extra doubtless you’re to create model loyalty.

2. Attain a wider viewers: If you repurpose content material, you’ll be able to attain a wider viewers and attain individuals you will have missed with the unique content material. Not everybody consumes content material in the identical manner. Some individuals choose studying weblog posts, whereas others choose watching movies or listening to podcasts. Repurposing your content material into totally different codecs permits you to meet your audience where they are and cater to their preferences.

3. Improve your content material’s lifespan: Creating new content material may be time-consuming and expensive. Repurposing content material extends its lifespan, permitting you to get extra worth from the content material you’ve gotten already created. Moreover, repurposing content material additionally permits you to replace and refresh previous content material, making it related to your viewers once more.

4. Enhance your web optimization: Repurposing content material may assist enhance your SEO (web optimization). If you repurpose content material, you’ll be able to goal new key phrases, enhancing your possibilities of rating greater in search engine outcomes pages (SERPs). This could improve your website’s visibility and drive extra site visitors to your web site.

How to repurpose content material

1. Flip weblog posts into social media posts: Weblog posts may be changed into bite-sized social media posts. You’ll be able to take key factors or quotes from the weblog submit and switch them into posts, graphics or movies to share on social media. This may help drive extra site visitors to your web site and increase engagement in your social media channels.

2. Flip weblog posts into movies: Turning weblog posts into movies is one other option to repurpose content material. You’ll be able to create a video summarizing the weblog submit or create an animated video that highlights the important thing takeaways from the submit. Movies are a preferred format, and creating movies may help you attain a wider viewers.

3. Flip webinars into weblog posts and vice versa: When you have recorded webinars, you’ll be able to repurpose the content material by turning it into weblog posts. You’ll be able to summarize the important thing factors mentioned within the webinar and switch them right into a weblog submit. This may help drive more traffic to your website and supply worth to your viewers. You may also flip a weblog submit right into a webinar or workshop to share.

4. Flip weblog posts into infographics: Infographics are a good way to current info visually. You’ll be able to flip your weblog submit into an infographic, highlighting the important thing takeaways from the submit. This may help improve engagement and shares on social media.

5. Repurpose movies onto a number of platforms: If your organization creates a model video, you’ll be able to repurpose this in a number of methods. You’ll be able to share it in your YouTube channel — the second-largest search engine on the earth. You’ll be able to reduce the video into shorter, trailer-type movies for Instagram and Facebook reels. You’ll be able to put the video in your web site, and it’s also possible to share it in an electronic mail publication or electronic mail marketing campaign.

6. Use graphic advert campaigns throughout a number of advert channels: In the event you’re placing collectively a standard advert purchase for a bodily billboard, repurpose the design and technique for different advertisements as nicely. You’ll be able to resize and repurpose for digital advertisements, on-line or print advertisements, or an electronic mail or unsolicited mail marketing campaign.

7. Repurpose media relations placements: One other nice option to repurpose content material is earned or paid media placements. If you garner a placement, be sure to make use of your megaphone to amplify the attain. Share the hyperlink in your social channels, in your web site and in electronic mail newsletters or campaigns.

Associated: 5 Tips & Tactics to Repurpose Content Wisely

Instance

For instance, say your organization produces a brand new model video on your web site. You’ll be able to repurpose this in a number of methods:

• Add to YouTube

• Produce shorter “sizzle” movies for social media

• Snippet nonetheless photos and video property to incorporate in media pitches

• Pull quote graphics, infographics and GIFs for social media sharing

• Put the video’s message right into a weblog submit

• Embody the video in an electronic mail marketing campaign

In conclusion, repurposing content material is an efficient option to attain a wider viewers, improve the lifespan of your content material and improve your SEO. There are various methods to repurpose content material, and the examples listed above are only a few. Repurposing content material can save time and assets whereas serving to you attain your advertising and marketing objectives.

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