Twitter Provides New Insights into How Marketers Can Align with March Madness Engagement

With the NCAA ‘March Madness’ Match quick approaching, Twitter has shared some new insights to assist entrepreneurs faucet into the encompassing dialog, and maximize their attain amongst March Madness followers.

As per Twitter:

“March Madness is an interactive experience on Twitter. Users live Tweet as the action takes place, with approximately 80% of #MarchMadness Tweets happening during gameplay in 2022. We recommend a mix of planned and live content for your campaign, to keep content fresh and demonstrate to fans that you’re invested and along for the ride.”

And this 12 months’s occasion is prone to be a serious concentrate on Twitter as soon as once more, with video views on faculty basketball-related tweets up 41% year-over-year.

As it’s on all platforms, video is among the best-performing content material varieties, and it is sensible to align your March Madness outreach with this pattern to maximise resonance and attain.

Twitter has additionally offered this chart which appears to be like at March Madness engagement, and when the dialog peaks at totally different instances all through the occasion.

That could possibly be a useful information on your tie-in campaigns, serving to to match your themed efforts with probably the most partaking spikes.

Twitter additionally notes that language is essential in March Madness converstion:

“We’ve observed trending keywords related to history and drama (upset, cinderella, buzzer-beater, historic) spike in the #MarchMadness conversation. This is an opportunity for copywriters to evolve campaign language to reflect how real fans are talking about the tournament and the teams they’re supporting.”

One other potential consideration on your strategy.

March Madness is a large occasion, with tens of millions of individuals tuning in, and tweeting via all of the highs and lows of the event.

That would current a spread of helpful alternatives, and these pointers may assist to make sure that you don’t miss out on assembly faculty basketball followers, and informal observers, on the key moments.

You possibly can learn extra of Twitter’s March Madness insights here.