Twitter Launches New Video Marketing Education Course

Twitter has launched a brand new, eight-part educational series on video marketing, and tips on how to create video promos that stand out within the Twitter feed.

Referred to as ‘Unskippable’, the brand new collection goals to offer a sensible overview of all the important thing parts of thumb-stopping video clips.

As defined by Twitter:

“Receiving a list of best practices is always helpful, but it can be tough to translate a list of do’s and don’ts into a high-performing video. Content can become watered down when every tip on the list is implemented in a single advertisement without proper care – losing its entertainment value and creative spark. That’s why this course was created for creatives, by creatives, and doesn’t just teach you what the best practices are, but how to use them to think about and approach your next piece of content.”

Every video within the collection is round 2 minutes lengthy, making it simply consumable, and not using a main time funding.

The information and recommendation within the collection come through Twitter’s personal artistic crew, which ‘helps advertisers produce thousands of top-performing ads on the platform every year’.

There are some good notes right here, and in case you’re seeking to up your Twitter online game, it’s price taking the time to undergo every aspect, and glean some key tips about what’s engaged on Twitter proper now.

The brand new collection is a part of Twitter’s ‘Flight School’ training platform, which is offered without cost, and gives insights into key Twitter promoting finest practices.

And now could also be a superb time to check out Twitter advertisements, in case you’re okay with the most recent modifications on the app. Round 70% of Twitter’s top advertisers have reportedly stopped or lowered their Twitter spending, because of Elon Musk’s modifications on the app.

Perhaps, that’s opened up new alternatives to get your promotions seen.

You possibly can try the brand new ‘Unskippable’ Twitter video course here.