MillerKnoll selects Amperity to speed up first-party information technique

Matt Hallett, who’s the pinnacle of product options at Amperity, has greater than 20 years of expertise as a MarTech & AdTech skilled. He specialises in advertising and marketing automation, product administration/advertising and marketing, information analytics, and enterprise intelligence. He has a observe file of delivering cutting-edge options to Fortune 500 firms, and beforehand held management positions and entrepreneurial roles at companies like Appature and IQVia/IMS Well being. Matt makes use of his advertising and marketing experience in CRMs, CDPs, and buyer information to assist organisations enhance buyer experiences and enterprise outcomes by way of the scalable assortment, administration, and use of first-party, second-party, and third-party information. His vertical trade experience spans Retail Shopper, B2B, Healthcare, Political and Life Sciences (Pharmaceutical) throughout each the US and worldwide.

Amperity, the main enterprise buyer information platform (CDP) for client manufacturers, at the moment introduced MillerKnoll has chosen Amperity to maximise the worth of its omnichannel information by way of the supply of related, personalised buyer experiences.

With Amperity, MillerKnoll will have the ability to leverage its buyer information to succeed in extra customers, whereas enriching promoting campaigns by way of insights on cross-channel behaviour, information science scores and content material affinities.

Throughout its many design manufacturers and digital and offline channels, MillerKnoll has a wealthy supply of buyer information that may function the muse for delivering high quality buyer interactions. As client purchasing preferences and behaviours evolve, the corporate wanted a complete answer to deliver collectively and handle disparate information sources. Via an Amperity-powered 360-degree unified view, MillerKnoll can now perceive and activate information throughout all touchpoints to ship constant and related purchasing experiences.

“At MillerKnoll, we strive to create the best possible shopping experience for our customers, and Amperity is an invaluable partner in helping us achieve that goal,” mentioned Bao Tran-Phu, Senior Director of Analytics at MillerKnoll. “Amperity’s platform allows us to seamlessly integrate our data sources, giving us a comprehensive understanding of our customers and the ability to deliver personalised experiences that are relevant and engaging. In addition, Amperity’s commitment to using customer data responsibly in compliance with ever-changing privacy regulations helps us build trust with our consumers and aligns with MillerKnoll’s privacy and security principles.”

With Amperity’s AI-powered know-how, MillerKnoll may even have the ability to leverage enterprise-scale id decision and viewers segmentation to drive retargeting, lookalike and suppression campaigns.

“By improving its customer data infrastructure, MillerKnoll will be able to supercharge the rest of its tech stack and deliver the level of excellence consumers expect from brands on a daily basis,” mentioned Barry Padgett, CEO at Amperity. “We are proud to work with a forward-thinking partner to help take its customer experience to the next level.”

Amperity is already seeing nice traction within the European market, working with a number of main manufacturers, together with Brooks Running, Citizen Watch, and Reckitt. Study extra about Amperity’s enlargement within the UK/EMEA market here.

About MillerKnoll

MillerKnoll is a collective of dynamic manufacturers that comes collectively to design the world we stay in. MillerKnoll model portfolio contains Herman Miller, Knoll, Colebrook Bosson Saunders, DatesWeiser, Design Inside Attain, Edelman Leather-based, Totally, Geiger, HAY, Holly Hunt, KnollTextiles, Maars Residing Partitions, Maharam, Muuto, NaughtOne, and Spinneybeck|FilzFelt.  MillerKnoll is an unparalleled platform that redefines fashionable for the twenty first century by constructing a extra sustainable, equitable and delightful future for all.

About Amperity

Amperity is the main buyer information platform (CDP) supplier that helps firms put information to work to enhance advertising and marketing efficiency, construct long-term buyer loyalty and drive income. Amperity’s enterprise CDP is utilized by most of the world’s most beloved manufacturers, resembling Alaska Airways, Endeavour Drinks, Kendra Scott, Kroger, Fortunate Model, Planet Health, Seattle Sounders FC, Below Armour and Wyndham Accommodations & Resorts. The corporate is headquartered in Seattle with workplaces in New York Metropolis. For extra info, please go to amperity.com or comply with @Amperity.

Fascinated about listening to main international manufacturers focus on topics like this in individual? Discover out extra about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

Tags: Amperity