Qudo democratises data-powered advertising and marketing with ‘freemium’ analysis platform 

New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software program-as-a-Service (SaaS) platform.

By its distinctive data-driven method, Qudo unlocks client insights for entrepreneurs in an economical approach, assuaging the impression of knowledge safety rules and browser cookie controls within the course of. 

Its launch alerts an essential step within the democratisation of data-powered advertising and marketing, in accordance with Qudo. Whereas, traditionally, such refined methods have solely been accessible to the most important, most developed organisations, Qudo will prolong entry to small-to-medium companies, with the device accessible at a variety of value factors, beginning with a ‘freemium’ supply. 

It additionally is available in response to growing consumer anxiety surrounding knowledge monitoring. Not like most analysis platforms, which depend on first- and third-party knowledge collected by way of cookies, Qudo leverages knowledge willingly shared by customers in nameless on-line surveys – in any other case often known as zero-party knowledge This method is unaffected by new knowledge privateness rules, and permits the gathering of extra focused info by way of particular key questions.  

Mihajlo Popesku, deputy CEO & chief analysis officer at Qudo, stated: “Shoppers are more and more involved concerning the privateness of their knowledge, and rightfully so. The hyper-personalisation of communications, based mostly on info you don’t even bear in mind giving, will be unsettling. Consequently, extra customers are declining cookie consent, making them more durable to trace. The zero-party knowledge we accumulate has the complete, acutely aware consent of the patron, and offers a extra full, granular view of human behaviour, which will be visualised in segments. Within the case of bespoke tasks, shoppers can request possession of the information collected on their behalf, nevertheless it stays absolutely nameless and accommodates no personal info. 

“At the same time, we empower organisations to turn their consumer insights into actionable results. With our precision activation engine, businesses can seamlessly export consumer segments to social media channels without signal loss or any data changing hands. This enables them to accurately target their preferred audiences without compromising consumer privacy.” 

Dr Popesku is one in all three Cambridge Analytica alumni that based Qudo, together with CEO Ahmad Al Khatib and CMO Umar Akhtar. Collectively, they carry a long time of expertise in harnessing the facility of behavioural analysis and advertising and marketing that has led them to good the method of streamlining analysis knowledge, and constructed a device which turns insights into actions. 

Al Khatib added: “Uncertainty actually is the enemy of efficient advertising and marketing. Entrepreneurs want solutions and solutions require knowledge – however good knowledge is commonly troublesome to accumulate. And even whenever you’re capable of get it, what then? You’ll be able to have the most effective and most complete knowledge, nevertheless it’s meaningless when you don’t know what to do with it.  

“Think about you’re thirsty – would you like a high-pressure hose, or a glass of water? Our rivals declare to have actionable insights, however actually, they provide shoppers a high-pressure hose of knowledge. At Qudo, we hand them a glass of water – the precise actions damaged down into detailed client segments based mostly on the behaviours and merchandise most essential to them.  

“In this way, we’re taking all the guesswork out of ad campaigns, dramatically improving return on investment, and freeing up much-needed man hours too often spent in the mire of the research-to-activation process. No more switching between tools and spreadsheets, no more workshops to analyse insights and come up with clusters and segments. Qudo does it all. It’s the only platform currently providing data collection, analysis and activation all in one.”  

Qudo has thus far raised $4.4 million. It continues to hunt a variety of enterprise capital and angel buyers with expertise within the tech start-up and SaaS house, with the following spherical of fundraising anticipated for late 2023. Customers can signal as much as be part of Qudo’s closed beta programme.

All for listening to main international manufacturers talk about topics like this in individual? Discover out extra about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

Tags: Qudo, research