YouTube Announces Expanded Coachella 2023 Coverage

YouTube’s trying to allow all music followers to have interaction with the thrill of Coachella, with the platform, for the primary time, hosting live-streams of all stages of the sold-out event.

The primary weekend of the mega-festival, which will probably be held over three days subsequent month (April 14th to sixteenth) will probably be broadcast in full to all YouTube customers world wide, together with performances by Gorillaz, BLACKPINK, Deadmau5 and extra.

As per YouTube:

“This year we will be live streaming Coachella from more stages than ever before with 6 feeds in action (double the amount from last year) across both weekends! Whether you’re watching from home, abroad, or at parties with friends, anyone can tune into Coachella’s YouTube Channel, pick a stage, and watch the performances happening live with the rest of the fans.”

YouTube will even be internet hosting particular protection of Coachella by way of YouTube Shorts, whereas it’s going to even be working unique merch drops throughout live-streams and occasions.

That would present alternatives for manufacturers to tie into the Coachella actions, and get their promotions in entrance of music followers through the occasion. It’ll additionally present a possibility to maintain up with the newest developments and trending artists, and be taught what’s resonating with Coachella attendees, by way of on-the-ground streams and protection.

Otherwise you simply would possibly need to tune in to catch a few of the units – and with over 160 artists collaborating, there’s a heap on provide.

It may additionally assist to make YouTube a extra important vacation spot for leisure. Like, it’s already, however with TikTok’s continued rise, YouTube can use occasion protection like this to solidify its place, in some respects.

You possibly can take a look at the Coachella channel on YouTube here.