Snapchat Announces New Integration with Rockerbox to Provide Marketing Performance Insights

Snapchat has announced a brand new integration with measurement and attribution supplier Rockerbox, which is able to present extra knowledge to assist Snapchat advertisers maximize advertising efficiency.

Rockerbox offers attribution and efficiency insights throughout a variety of on-line channels, supplying you with a extra holistic view of how every of your advert components is performing.

With this new integration, Snapchat will now feed its efficiency knowledge into the Rockerbox system.

As per Snap:

“Through this enhanced partnership, Snap will sit alongside Rockerbox’s 200+ other platform integrations with popular search, social, display, and traditional channels, allowing marketers to see exactly how much of their conversions and revenue can be attributed to Snap. You can do this by tapping into Snap’s expansive set of Performance Marketing solutions, whether you’re focused on driving online sales, generating leads, or acquiring and re-engaging with users of your mobile app.”

The partnership will present Snapchat entrepreneurs with new capability to measure attribution, share of affect inside your advertising channels, and extra insights into viewers response, which is able to enable you to optimize and maximize your Snap advertisements efficiency.

It’s one other step for Snap’s enterprise instruments, which proceed to evolve because the platform seems to capitalize on its advertising alternatives. Snapchat, which is now as much as 750 million monthly active users, stays a key connective platform for youthful audiences, and as such, it additionally offers vital potential for reaching these audiences and producing hype round your merchandise.

The brand new insights will assist to optimize your Snap method inside your broader advertising technique.

You’ll be able to learn extra about Snap’s new partnership with Rockerbox here.