SoundCloud renews settlement with AdsWizz in 14 European international locations

SoundCloud and AdsWizz have renewed their unique settlement for AdsWizz to promote SoundCloud’s audio promoting stock in Eire, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.

By means of 2024, AdsWizz and its regional sellers will proceed to function the unique gross sales consultant for advertisers looking for to succeed in SoundCloud’s younger, extremely engaged, and numerous viewers. The renewed promoting relationship is predicted to supply consumers entry to SoundCloud’s rising European footprint and the chance to seamlessly run campaigns throughout Europe.

The settlement continues to leverage AdsWizz’s know-how, together with its programmatic market and different modern ad-tech options. Since 2021, SoundCloud’s stock has greater than doubled – giving advertisers extra entry to SoundCloud’s world group of over 40 million engaged artists and creators – and SoundCloud has adopted AdsWizz’s SDK, an ad-tech answer that powers data-driven promoting capabilities and interactive advert codecs, together with ShakeMe, which permits listeners to have interaction with an advert by shaking their cellphone.

Brieuc Verwilghen, VP, head of economic partnerships & technique, EMEA & APAC at AdsWizz, mentioned: “We’re thrilled to increase our relationship with SoundCloud and proceed to assist advertisers have interaction the platform’s world – and rising – viewers of listeners and creators.

“As SoundCloud has doubled its audience in Europe and adopted even more of AdsWizz’s ad tech in the last two years, there are major opportunities for brands to access data and ad formats across streaming, video, and custom.”

“Continuing the relationship with AdsWizz is not only exciting but critical to global audience reach and engagement,” mentioned Vanessa Baria, VP, Income Partnerships & Operations at SoundCloud. “This relationship extension allows for continued leverage of AdsWizz technology to support the growth of our ad-supported services across Europe and gives advertisers access to SoundCloud’s ever-growing global community of artists and music fans.”

Advertisers can entry SoundCloud advert stock by means of any main DSP, together with AdsWizz’s DSP, AudioMatic, in addition to by means of direct IO buys or the AdsWizz Market.

SXM Media, the mixed gross sales group of SiriusXM, will proceed to function the unique promoting consultant for SoundCloud within the U.S. into 2024.

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Tags: AdsWizz, Advertising, SoundCloud