LinkedIn Shares New Insights into the Latest Tech Marketing Trends

LinkedIn has revealed its newest ‘Brand to Buyer’ technology marketing report, which appears to be like at how tech manufacturers are researching new purchases, and the elements which have the most important affect inside their course of.

The report incorporates responses from over 2,000 tech decision-makers, and a couple of,100 entrepreneurs, and gives some worthwhile insights into evolving mindsets and traits throughout the sector, which might assist to tell your strategic planning.

You possibly can obtain LinkedIn’s full, 32-page ‘Brand to Buyer’ report here, however on this put up, we’ll check out among the key factors.

First off, LinkedIn notes that tech budgets are growing.

That is sensible, given the speed of change in tech, with new advances like AI and the metaverse prompting many companies to think about how they’ll construct for the long run.

But it surely’s additionally price noting, from a advertising perspective, that there’s important alternative to succeed in these companies with related options, aligned with these considerations. Most companies are investing now, for the long run, and that might result in a variety of recent potentialities.

The report additionally appears to be like at how tech entrepreneurs want to join with patrons, and the most well-liked technique of communication of their messages.

As you may see, search engine optimization and social media advertising stay key focus parts, whereas white papers and commerce exhibits are in decline.

Additionally price noting – using advertising automation instruments is on the rise.

“Technology marketers are supporting their increasingly digital activities by upping their use of marketing automation tools, which now account for a growing proportion of marketing budgets. When asked to identify the marketing activities that account for the largest proportion of their budgets, 28% ranked automation tools second out of twenty activities, behind only social media advertising.”

The analysis additionally appears to be like at the way to finest talk with tech patrons, and the important thing parts that may enhance messaging.

“Technology buyers told us in no uncertain terms that content needs to be useful, clear, and easy to understand – and this is where B2B marketers are mostly getting it right. But our research also shows the importance of content being relevant and credible – and here there is some room for improvement.”

There are additionally insights into the place tech patrons are looking for info – with social media popping out on high.

These are some fascinating insights, which might assist to tell your outreach technique, and make sure that you’re aligning with how decision-makers are coming to their shopping for outcomes.

When you’re within the sector, it’s positively price a learn – you may obtain LinkedIn’s full ‘Brand to Buyer’ report here.