TikTok Shares Key Creator Collaboration Tips for Brands in New Guide

TikTok has printed a new guide on methods to create efficient influencer advertising campaigns within the app, which includes learnings from the very best performing movies on its Creator Marketplace model connection platform.

As defined by TikTok:

“We analyzed more than 300 top-performing videos from the Creator Marketplace, TikTok’s official platform for brand-partner collaborations, looking for patterns among the videos with the highest engagement rates. Then we validated our findings with first-party research to make sure they aligned with user sentiments (which they did.)”

The result’s an 11-page overview of key connection and creation methods to assist enhance your creator collaborations, together with notes on methods to plan your campaigns, methods to join with the precise influencers, and extra.

You possibly can obtain the complete ‘Making Creator Marketing Easy’ information here, however on this put up, we’ll have a look at a few of the key notes.

First off, TikTok supplies some key insights into why creator collaborations are profitable within the app, primarily based on person insights.

Creator campaigns additionally give your advertisements a extra natural really feel, which might be arduous to simulate, by using the experience of platform consultants to raised align your messaging.

The information then supplies particular insights on methods to create an efficient influencer advertising promotion within the app.

Every of those parts is then additional damaged down, offering extra information and recommendations on methods to set up a creation course of on your collaborations.

There are additionally notes on methods to discover the precise creators on your campaigns.

Whereas there’s additionally a TL;DR one-pager which gathers all the important thing influencer connection notes.

It’s a helpful information, which may enable you formulate a more practical strategy to influencer collaborations within the app, which, once more, has confirmed to be a key strategy for a lot of TikTok entrepreneurs.

Faucet into the precise influencers, with attain to the precise communities, and it may ship large advantages.

You possibly can obtain the complete ‘Making Creator Marketing Easy’ information here