LinkedIn has launched a new video series, as a part of its broader give attention to unique content material, which can spotlight a spread of people that’ve handled vital setbacks of their careers, and have nonetheless been capable of obtain success.
Referred to as ‘Catalyst’, the brand new video collection will function a spread of tales, highlighting inspirational folks in quite a lot of fields.
As defined by LinkedIn:
“Catalyst is the second series unveiling from LinkedIn Editorial Productions, and is a major shift in the creative look and feel from past LinkedIn News video content. The documentary-style, first-person narrative series shares stories directly from notable individuals who have faced challenges that could have been the end of their businesses or careers, but instead inspired them to make a change, think outside the box and discover opportunity on the other side.”
The collection has been led by CNN veteran Courtney Coupe, who moved over to LinkedIn to steer its unique content material efforts final September. Original content material has change into an even bigger focus for the app, because it seems to be to construct on its ‘record levels’ of engagement, and institute a extra informative and entertaining in-app expertise.
LinkedIn’s personal content material workforce now has greater than 250 employees all over the world, creating every part from white papers, to podcasts, to video programming, and extra. That expanded give attention to unique content material is a part of the platform’s broader plan to make LinkedIn the important thing hub for skilled content material, with a spread of options and instruments to maximise consumer time.
The Catalyst program is a big step for the platform on this respect, shifting into extra skilled manufacturing, on a a lot bigger scale, which, once more, may assist to embed the platform as the important thing vacation spot for this aspect.
You possibly can view all of the interviews within the Catalyst collection by subscribing here.
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