search engine optimization News You Can Use: Google Discourages Using Canonical Tags for Syndicated Content | SEOblog.com

Google has already eliminated their advice to make use of canonical tags when republishing content material with syndication companions. Of their help document, beneath the syndicated content material part, Google reveals that canonical hyperlink aspect is not beneficial for avoiding content material duplication since these pages’ content material is “often very different.”

Previously, Google has recommended both utilizing the canonical tag or asking your syndication companions to cease indexing your content material by blocking them. Nevertheless, this didn’t stop syndicated content material from outranking authentic or “canon” articles. It’s because most syndication companions don’t even use canonical tags or just ignore them.

The perfect plan of action for many who want to keep away from duplicate content material points is to dam indexing your syndicated pages with a robots.txt file and/or noindex meta tag. Doing so helps guarantee your authentic article stays on the high of search engine rankings whereas stopping any potential losses as a result of duplication.

If you wish to cease Google News from indexing syndicated variations of your content material, your companions should add this robots meta tag to your articles:

<meta identify=”Googlebot-News” content material=”noindex”>

If you wish to cease Googlebot, Google’s primary person agent, from indexing your content material, your companions should add this robots meta tag to your articles:

<meta identify=”Googlebot” content material=”noindex”>

The problem with this new greatest observe is that it nonetheless requires asking your syndication companions to place the metatag into your articles. This is identical drawback with utilizing canonical tags, as syndication companions could not all the time agree so as to add this tag to your articles.

Whether or not that is efficient or not, it’s best to all the time regulate your search engine rankings so your authentic article stays on the high any time it’s syndicated. This ensures most visibility and potential visitors.

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Editor’s Notice: “SEO News You Can Use” is a weekly weblog submit posted each Monday morning solely on SEOblog.com, rounding up all the highest search engine optimization information from around the globe. Our aim is to make SEOblog.com a one-stop-shop for everybody in search of search engine optimization information, training and for hiring an search engine optimization skilled with our complete SEO agency directory.