Meet Our MozCon 2023 Community Speakers

Main excessive fives and fist bumps for each one who took the time to submit pitches for this 12 months’s group speaker spots!

With solely two open group speaker spots, and a whole lot of pitches starting from how you can develop your profession as an search engine marketing to all method of AI and ChatGPT-related entries, the competitors was unusually robust which, in its personal proper is an enormous indication of many unbelievable issues to return for the way forward for our {industry} and {industry} occasions.

Our choice committee learn, watched, and researched, whittling issues all the way down to a shortlist of high contenders, after which learn, watched, and researched some extra to find out if a possible speaker and their speak could be an ideal match for the MozCon stage this August. We take a number of issues under consideration throughout our evaluation, however finally there are 4 foremost components that decide our closing alternatives:

• Energy of the pitch (e.g., worth, relevance to the viewers, and many others.)

• Can the content material fairly be delivered within the time allotted?

• Does it match with general programming and agenda?

• Will the subject have overlap with different displays?

After a lot deliberation, we settled on two group audio system that we’re assured are going to be an awesome addition to the MozCon Stage.

Prepared to satisfy our MozCon Community Speakers? Please congratulate 👏:

Digital Advertising Lead | ASSA ABLOY

Azeem Ahmad is an award-winning digital marketer and worldwide convention speaker. He has a number of years of expertise within the {industry} managing thousands and thousands in advertising spend, masking a number of disciplines similar to search engine marketing, PPC, Social Media, Programmatic, Audio/Video, and Show too.

Speak: Past the written phrase: Future-proofing your content material technique by leveraging multimedia codecs.

In at this time’s quickly altering digital world, entrepreneurs should transcend simply written content material to have interaction with their audience in the best method. Shoppers, together with entrepreneurs themselves, now anticipate content material that’s visually interesting, simply digestible, and interactive. If you wish to make sure the longevity of your content material technique and in addition be extra adaptable to the altering panorama digitally, you will must leverage multimedia codecs similar to video, audio, and extra. This speak will discover the advantages of incorporating these codecs into your advertising technique, together with tips about how you can create partaking content material that resonates together with your viewers and boosts conversions/gross sales. By the tip of this session, you will have a transparent understanding of how you can future-proof your content material technique and keep forward of the competitors.

Founder & CEO | Black Truck Media + Advertising

Jason Dodge is the Founder and CEO at search advertising agency, BlackTruck Media + Advertising. Combining almost 20 years of {industry} expertise with the efforts of holistic, human-centered pondering and technical search advertising ways, Jason works alongside his crew to help manufacturers with their on-line success by means of trustworthy search advertising methods. His background and expertise span each B2B and D2C verticals – from journey & hospitality, to world manufacturing, automotive aftermarket, and enormous healthcare programs. With a continued ardour for the ever-evolving world of search, Jason is a daily contributor to {industry} publications, and works diligently to assist educate others within the advertising and communications {industry} on the worth that search engine marketing brings to their model.

Speak: Rethink Your Business Pages – They’re Not What You Assume

B2B entrepreneurs, and SEOs alike, are all too fast to create industry-specific touchdown pages for each single vertical we serve. In actuality, these pages have little or no relevance to what your clients are literally trying to find, or what it’s that you simply truly do in that house – limiting the attain and lacking out on potential clients who would profit out of your options. Are you able to reimagine your total {industry} vertical proposition? Jason will clarify the ins and outs of {industry} pages, their position in content material advertising, and – extra importantly – how optimizing content material across the ache factors and direct wants of your clients is extra related now in B2B advertising than ever earlier than.

We will’t wait so that you can hear from these two superior group audio system and the remainder of our unbelievable lineup taking the MozCon stage this August 7 & 8. Seize a seat and see for your self!

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