How To Boost Key Product Page Rankings With Link Building & Content Marketing

When shaping your search engine marketing technique, your success metrics come right down to bottom-line outcomes – what’s going to maneuver the needle in your firm and make an actual impression?

Which search engine marketing methods can you use to hit your KPIs?

With the intention to reach aggressive markets, you should transcend on-page optimization and sound technical search engine marketing – you want a full-funnel method.

With the correct mix of hyperlink constructing and content material creation, you may straight have an effect on the rankings of key product pages whereas boosting general efficiency.

6-Step Course of For Boosting Product Page Ranks

To persistently enhance your product web page rankings, strive including these 6 steps to your search engine marketing technique:

1. Evaluate the product web page(s) for link opportunities.
2. Audit current content material and guarantee topical relevance to the product web page with strategic inner hyperlinks.
3. Determine high-intent keywords, a.okay.a. your new content material alternative, for the product web page.
4. Uncover linkable subjects with a tie-in to the product web page, however ensure that they’re broad and helpful sufficient to not be advertorial.
5. Create content material based mostly on findings, and construct external links to the broader matter, with strategic inner hyperlinks to the high-intent key phrase content material and product pages.
6. Measure the impression on the first product web page towards the key phrase rating KPIs initially recognized. Monitor rankings, visitors, and hyperlinks throughout the whole funnel as extra KPIs.

Don’t fear, we wouldn’t depart you hanging with out extra data.

Join our upcoming webinar to be taught precisely how you can do these steps.

Join Cory Collins, Enterprise Growth Supervisor at Page One Energy, and Nick Katseanes, Gross sales Director at Page One Energy, as they present you ways a funnel of hyperlinks and content material may end up in stronger search engine marketing campaigns.

Find out how you, too, can mix hyperlink constructing and content material creation to drive product web page rankings along with secondary KPIs.

Key Takeaways:

• Discover ways to develop product web page rankings after technical search engine marketing and on-page optimization are accomplished.
• Perceive how content material advertising and hyperlink constructing strategically tie again into product-level search engine marketing KPIs.
• Achieve perception into the distinction between high-intent key phrase content material and linkable content material, and how you can use the 2 collectively.

Can’t make the reside webinar? Sign up and we’ll ship you the recording and all of the sources after the occasion.