Meta has published a new study which seems to be on the brief and long-term effectiveness of Meta advert campaigns, with a selected concentrate on the impression of its video codecs, together with Reels.
The examine, performed in partnership with Nielsen, checked out 12 CPG manufacturers within the APAC area over a 3 12 months interval, so as decide how Meta advertisements have helped every enterprise develop and maximize their advert spend.
Among the many key findings:
- Meta advertisements generated a 30% return on advert spend than TV advert campaigns
- Meta movies ship the best return on advert spend, with Reels and brief video clips seeing the perfect efficiency
- Videos shorter than 15 seconds carried out finest for promotions
There are some fascinating notes inside the dataset. You may take a look at the abstract infographic under, or learn the complete examine insights here.