Pinterest Underlines the Power of Positivity for Brand Outreach

When folks really feel higher, they’re prone to spend extra money, which isn’t a serious revelation, however may level to new alternatives in your advertising and marketing and promotion efforts.

In response to new analysis shared by Pinterest, performed along side Morning Seek the advice of, extra optimistic environments are extra helpful for model messaging, and Pinterest, specifically, is a extra optimistic, helpful house.

As per Pinterest:

“The research shows that positive environments drive impact for brands at every stage of the purchase funnel. When they’re in a positive space, 6 in 10 American adults agree that they’re more likely to remember brands they encounter online (56%), feel positive about brands they encounter online (59%), trust brands they see in a positive space (56%) and ultimately make a purchase from a brand (54%).”

Once more, that’s not an enormous shock – folks will really feel extra positively about issues that they’re proven once they’re already in a extra optimistic headspace.

Logically, this is sensible, however the variation that Pinterest is looking for to spotlight is that different social apps, like Fb and Twitter, have lengthy had points with destructive experiences, via argument and debate.

Certainly, Fb just lately sought to remove political content from the app entirely, after person suggestions indicated that it negatively impacted the person expertise, whereas new Twitter chief Elon Musk is eager to expose users to more content that contradicts their own point of view, as a method, ideally, to reinforce broader understanding. Which, analysis exhibits, it’s unlikely to do, with folks usually simply getting extra upset when confronted by argumentative content material.

Inside this, Pinterest is attempting to separate itself, by specializing in enhancing positivity, which is delivering outcomes.

As per Pinterest:

“Pinterest stays an internet oasis, with 2 out of three customers saying they really feel optimistic after interacting with the platform. This sense will increase with frequency as 78% of weekly Pinners really feel optimistic after interacting with Pinterest.”

I don’t know that ‘oasis’ is the time period I’d go together with, however the analysis does present that Pinners are likely to have extra optimistic experiences within the app, which may very well be a key consider driving improved model notion and efficiency.

It’s one other issue to think about in your advertising and marketing method, with Pinterest’s give attention to product discovery additionally doubtlessly offering extra alternative to maximise your outreach efforts.

Away from the angst of different apps, perhaps Pinterest may very well be one other method to improve model notion and advertising and marketing efficiency.