Snap Announces New Activations for Pride Month, Including Themed Bitmoji Clothing

Snapchat has introduced a new slate of activations for Pride Month, together with Highlight challenges, Bitmoji clothes, new AR components, and extra.

First off, on Highlight, its TikTok-like vertical video feed within the app. Snapchat’s teaming up with a number of LGBTQ+ creators for a brand new set of Highlight challenges, giving customers an opportunity to win a share of $40k for collaborating.

As per Snap:

“Starting June 1st through June 27th, Snapchatters can show off their most hilarious comedy sketches, best outfits and glam for Pride, favorite queer-owned business, and most impressive trick shot on Spotlight.”

As famous, the themed challenges will allow Snapchatters to win prizes for his or her participation, whereas additionally collaborating within the broader celebration of the occasion.

Snap’s additionally partnering with Nike on a brand new sequence of ‘Be True’ Bitmoji style gadgets, obtainable to decorate up your digital doppelganger within the app.

As you may see, proper now, you may seize a limited-edition ‘Be True’ hoodie in your character within the app, with a bodily model of the identical additionally obtainable on Nike.com as a part of Nike’s annual Pride assortment.

customers can head here to say the hoodie for his or her Bitmoji, which can be added to your avatar’s outfit and saved to ‘My Closet’ on Snapchat to put on after the Drop ends.

Lastly, Snap’s additionally utilizing its new SEEN Camera expertise to empower customers to share their tales within the app.

The SEEN Digicam Lens supplies matter prompts, interview questions and AR results, to assist information Snapchatters by the storytelling course of. By means of this, Snap’s encouraging customers to share their tales for Pride Month, to be able to assist present extra perspective for others within the app. 

Snap says that it’ll even be launching extra themed Lenses, filters, stickers, and captions all through the month, offering extra methods for customers to take part within the occasion.

A variety of the way to take part in Pride on Snap, and present your help for the LGBTQ+ neighborhood.