TikTok has added a brand new method to facilitate connection creators and types, with a brand new course of known as ‘Open Applications’, which permits manufacturers to submit the small print of an upcoming marketing campaign, which creators can then reply to within the app.
Which isn’t totally new – TikTok’s been testing it out since February. However now, it is being made obtainable to extra customers, with all manufacturers in a position to entry the choice inside TikTok’s Creator Marketplace, offering a method for companies to spark curiosity amongst creators to assist them construct their campaigns.
As defined by TikTok:
“Each creator application includes a short pitch or concept for the brand campaign, examples of relevant TikTok videos they’ve created, contact information, and their proposed fee. By allowing creators to propose their campaign ideas to you, Open Applications makes it easier to find creators with unique stories and connections to your brand – qualities that can be hard to find through a simple creator search.”
So it’s like an audition course of for TikTok creators, which can ideally give manufacturers extra choices on who they work with, whereas additionally offering extra model collaboration alternatives for customers.
As soon as creators have made their pitches, you’ll have the ability to view their submissions within the app.
“To help you surface the most relevant creators faster, Open Applications include preference filters and screening questions in the brief creation process. You can narrow down your pool of applicants by audience demographics, follower count, location, brand affinity, relevant experience, and more. If you have any specific creators in mind, you can also invite them to apply.”
As famous, TikTok’s really been creating the brand new course of for a while, with chosen creators taking part in this system since April. However now, it’s getting a broader launch, offering extra alternatives for all companies.
It’s a easy, logical method to maximize the creator discovery course of, which ought to ship higher campaigns consequently. As well as, manufacturers can even invite particular creators to use for his or her pitch, enabling additional concentrating on for collaboration.
It could possibly be a good way to construct extra stand-out, platform-aligned promotions, which might assist get your merchandise observed within the app.
As a way to use the brand new course of, manufacturers first must verify their TikTok Creator Market account, then create an ‘Open Applications’ marketing campaign.
Might be value factoring into your vacation marketing campaign planning.
You may learn extra about Open Purposes here.