Pinterest Shares its 2023 Trend Predictions, Based on Pin Activity and Engagement

Pinterest has printed its annual ‘Pinterest Predicts’ overview, which seems to be on the newest, rising developments which can be set to grow to be much more vital over the subsequent yr.

Based on person habits, together with Pins saved, boards created and general search exercise, Pinterest says that it’s uniquely positioned to spotlight the subsequent huge factor earlier than it occurs. Certainly, Pinterest says that its annual prediction studies, which it’s now been running for three years, are 80% correct, primarily based on engagement quantity.

So what are the important thing developments of observe for 2023?

Pinterest has separated its predictions into 4 key classes – ‘Fashion’, ‘Home’, ‘Celebrations’ and ‘Wellbeing’.

On the style entrance, Pinterest says that ‘airy styles’, utilizing as lace, tulle and ruffles will grow to be more and more common, particularly amongst Gen Z and Millennials.

As per Pinterest:

“After two years of sweatpants and loungewear, the focus is now on body-baring silhouettes.”

The model is like David Bowie crossed with 80’s Madonna. Type of.

Pinterest additionally says that ‘Romcom Core’, which includes slip attire, tube tops and cargo pants, can be one other key style pattern to look at.

When it comes to house décor developments, Pinterest says that ‘Hipstoric’ can be a key aesthetic of observe.

Pinterest additionally expects ‘weirdcore’ to be one other house pattern to look at. For those who’re into that type of factor.

When it comes to celebrations, Pinterest expects to see extra folks throwing pool events for canine in 2023:

“Gen X and Baby Boomers are turning their attention to their fur babies, and substituting kid-oriented gatherings with Pool pawties. Dogs diving! Puppers paddling! Barking belly flops! In 2023, pool parties will be for the dogs.”

I dislike the time period ‘puppers’, and the substitute of letters in phrases to emphasise affiliation (‘pawties’). However to every their very own, I assume.

Lastly, in wellbeing, Pinterest says that searches round ‘Primal movement’ are on the rise.

Pinterest additionally predicts that the postpartum interval will grow to be an even bigger focus for each new dad and mom and non-parents alike – dubbed ‘The Fourth Trimester’. 

You may take a look at extra particulars about every of those developments, together with the opposite huge shifts of observe, in keeping with Pinterest, here.

You may also filter the record by particular model values, to assist manufacturers higher deal with key actions inside every pattern.

Do these predictions ring true for you?

Once more, Pinterest says that its predictions have confirmed extremely correct, when it comes to rising pursuits which have grow to be a lot larger developments, and at least, it’s value contemplating how these shifts are evolving on Pinterest itself, and what that would imply on your Pin planning.

And with 445 million users, and rising, it may very well be value contemplating Pinterest as a platform on your advertising and outreach efforts subsequent yr.

Possibly, if considered one of these developments aligns together with your merchandise, it might assist to information your efforts.

You may take a look at Pinterest’s full ‘Pinterest Predicts’ report for 2023 here.