TikTok continues to show the tables on its opponents, who’ve been pushing to repeat its key options, with its personal copycat instruments and choices designed to maximise engagement within the app.
TikTok’s newest experiment on this entrance is a YouTube-style horizontal full-screen display option, offering a complete new approach to view TikTok clips.
Right here’s what that video seems to be like once you tilt your display screen:
As you possibly can see, some customers at the moment are seeing a brand new ‘Full Screen’ button displayed on display screen in some clips, which prompts them to show their machine to the aspect to see the full-width show.
Which might present a complete new set of concerns for creators, and once you mix this with 10 minute uploads, there’s a heap of the way wherein this may very well be used inside your TikTok content material technique to spice up engagement and curiosity.
And as famous, it’s additionally one other component in TikTok’s push to struggle again in opposition to the continued replication of its key components.
This yr, because it’s continued so as to add extra customers, TikTok has additionally examined:
Okay, so perhaps BeReal doesn’t deserve the replication, because it hasn’t copied anybody else but. Nevertheless it’s clear that TikTok’s seeking to diversify its providing, because it seeks to maximise its alternatives – which additionally implies that it’s going to hitch the platform replication push, in an effort to maintain its customers from drifting off to different apps as an alternative.
Which, prefer it or not, does work. Many Instagram customers have merely not downloaded TikTok due to the provision of Reels, whereas the view counts on TikTok compilation movies on YouTube would counsel that many individuals are watching that content material there as an alternative, retaining them away from the short-form video app.
Each Meta and Google have additionally continued to report the rising reputation of Reels and Shorts respectively, which additional underlines the truth that replication, whereas it might appear just a little underhanded, is an efficient product improvement tactic.
And now, TikTok’s doing the identical – and once more, this new show format might open up a heap extra content material choices for these contemplating easy methods to deal with the app in 2023.
TikTok has confirmed to TechCrunch that the brand new horizontal show format is now in testing with chosen customers globally.