Google’s John Mueller: WordPress Not Inherently Better For Search engine marketing

In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent Search engine marketing benefit to utilizing WordPress in comparison with coding an internet site your self.

A thread within the r/Search engine marketing discussion board asks a well-known query many practitioners run into of their careers.

Is WordPress higher for Search engine marketing than coding your individual web site?

Different variations of that query embrace, “is WordPress better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]?”

Regardless of the way you ask it, the reply is at all times the identical.

WordPress isn’t inherently higher for Search engine marketing than some other choice. It’s certainly one of some ways to construct an internet site that ranks in Google.

Mueller On WordPress For Search engine marketing

In response as to if utilizing WordPress is healthier for Search engine marketing than coding your individual website, Mueller states:

“Not for SEO, but you can focus more on the content if you don’t spend all your time creating a new CMS for yourself. (some people prefer making a CMS, so YMMV).”

As Mueller says, probably the most vital benefit WordPress gives is the benefit of use in comparison with manually writing code.

Nevertheless, that’s solely advantageous to the web site proprietor. It makes no distinction to Google if an internet site is constructed with WordPress.

This query comes up regularly and is price revisiting because of the misinformation circulating round WordPress and Search engine marketing.

For instance, take the second-most upvoted remark within the Reddit thread straight beneath Mueller’s.

A person claims, “Google knows WordPress well,” as if Googlebot can crawl WordPress websites extra effectively than different CMSs.

That’s false, although the parable of WordPress being higher for Search engine marketing continues to persist.

For extra data relating to the Search engine marketing capabilities of WordPress in comparison with different content material administration methods, see this text from SEJ Founder Loren Baker.

Baker lists the 25 greatest Search engine marketing-friendly alternate options to WordPress and the professionals and cons of every:

Supply: Reddit

Featured Picture Melisa Parlak/Shutterstock