Twitter Continues to Develop Tweet Awards as Another Creator Monetization Opportunity

Amid the assorted tasks each deserted and launched as a part of Elon Musk’s ‘Twitter 2.0’ strategy, it’s arduous to know what’s truly going forward and what isn’t, primarily based on beforehand applied experiments.

However this one does appear to be progressing – in line with new findings from app researcher extraordinaire Jane Manchun Wong, Twitter continues to be creating its personal virtual gifting-type option, which would offer a variety of stickers that you might purchase to then give to individuals for his or her good tweets.

As you may see on this picture, Twitter’s creating a variety of latest emoji awards that customers will be capable to buy for various quantities.

You’d then be capable to reward these awards to different customers, who would then be capable to convert them into cash.

The idea is just about precisely the identical as Fb’s virtual gifts, that are purchasable by way of ‘Stars’, its in-app forex, so as to donate funds to your favourite creators. YouTube additionally has its ‘Super Stickers’ choice to facilitate the identical, whereas TikTok has live gifts, and Reddit has numerous related sticker gifting options.  

Would that work on Twitter?

I imply, creators are simply as inspiring on every platform, so if it really works on one, it ought to work on one other, a minimum of to some extent. And whereas some individuals would possibly balk on the concept of cluttering the Twitter feed with extra emoji-style characters (observe: Elon’s additionally exploring tweet reactions too), I assume, if some individuals use them, then it’ll present one other avenue for Twitter to generate incremental income, in one other type.

And in the event you don’t like them, don’t use them.

In some methods, it does appear that Twitter would offer fewer causes for such donations, given its deal with brevity. However Elon has additionally flagged longer video uploads, and a extra YouTube-style system for monetization, as a way to draw extra creators to the platform.

So, once more, awards is sensible, consistent with this considering.

And Twitter 2.0 to this point has been a series of re-treads and re-hashing of old tweet experiments, so in that vein, sure, this looks as if an ideal match.

In different phrases, I’d count on that Twitter will look to launch this someday quickly, particularly if it’s nonetheless utilizing its extra restricted engineering sources to proceed growth. I’d ask Twitter to verify, however there’s at present no Twitter comms division, so the leaks and exams we discover within the app are the perfect indicators we’ve as to its evolving path.