Right here’s a small, however doubtlessly attention-grabbing new Twitter replace that you can see (actually) floating round within the app.
As you may see on this instance, Twitter has added a brand new ingredient to its branded hashtag expertise which can see the display screen flooded with the respective graphic when customers faucet the branded tag.
Which isn’t a significant replace, nevertheless it may add a brand new degree of interplay, which may make its ‘hashmoji’ campaigns extra engaging.
The venture was developed final yr – as defined by Twitter’s Leah Culver:
“For Hack Week 2022, [we] assembled a team to build a fun feature for Twitter advertisers as an upsell to branded hashtags… and we won. Shipping this feature would only take a week of engineering work and so I was certain we would be able get it done… and yeah, that didn’t happen. We got a lot of “NO” for not excellent causes. When Elon Musk took over at Twitter, we noticed our likelihood.”
Once more, it’s not a significant change, however with branded hashtags already helping to drive improved campaign response, it may very well be one other ingredient to boost resonance, and make your promotions stand out within the app.
Both approach, it’s one other consideration to your tweet promotions, and constructing a extra partaking model expertise within the app.
