Google Arts & Culture replace brings new icon, ditches the museum look

Beginning immediately, Google Arts & Culture has ditched its basic icon, styled after a museum, for one thing extra trendy.

Google Arts & Culture is the corporate’s portal to the large world of paintings, historical past, and enjoyable, bringing the educational expertise of a museum to your individual house. Matching that really feel, the app has lengthy been represented by a Materials Design styled brand made to seem like the doorway to a museum. This icon took design cues from the British Museum, with its marble pillars and angled roof.

Final yr, we have been the first to report that Google was engaged on a rebrand of its Arts & Culture app. Particularly, Google was planning to swap out the museum icon for a extra trendy look, opting to deal with the ampersand within the app’s identify.

Past being a extra simplified design, the ampersand — at the very least on this creator’s opinion — speaks to how the app is a digital museum “and more.” There are enjoyable actions that encourage you to get extra accustomed to artistic endeavors and moments in historical past. And you could find your doppelgänger (or your pet’s!) in historic artworks. And you may make your pictures seem like a well-known masterpiece by means of Art Filters.

In fact, artwork is subjective, so Google’s intention behind the brand new ampersand brand for Arts & Culture is up for debate.

The brand new icon for the app arrives first on Android with the replace to model 9.5, rolling out now through the Play Store. Humorously, regardless of Google’s latest push for Material You-themed app icons in Android 13, Arts & Culture nonetheless makes use of a full-color picture. The app’s listings on the Play Retailer and the App Retailer have additionally not but been up to date with the brand new design.

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