YouTube’s seeking to assist customers add extra context to their Shorts clips, with the addition of location tagging inside the add stream within the app.
As you’ll be able to see, YouTube’s now rolling out a brand new ‘Location’ subject within the Shorts add course of, which is able to make it simpler for customers so as to add location to their Shorts clips.
As per YouTube:
“Currently, location tagging is only available on the Shorts metadata editor post-upload, meaning that creators can retroactively edit their Shorts metadata and add location to it. Now, we’re experimenting giving creators the ability to add a location to their Shorts during the upload process on mobile.”
Location information can add necessary contextual information to uploads, and higher allow YouTube’s techniques to spotlight extra related clips to every person. TikTok, for instance, makes use of location information to indicate you extra localized clips and updates, which regularly show to be extra participating, particularly these inside your rapid native space.
YouTube’s successfully seeking to catch-up, and whereas as YouTube notes, it’s doable so as to add location to your Shorts uploads now, I’d hazard a guess that much more individuals will achieve this as soon as it’s extra available.
And for companies trying to make use of Shorts, that would additionally aid you get your content material in entrance of extra individuals in your space.
The replace is presently in testing with chosen YouTube customers – we’ll hold you up to date on any progress.