Brave Bison, a media, advertising, and know-how firm constructed for the brand new period, at this time publicizes its fourth acquisition: of Social Chain, a market-leading social media and influencer advertising company based by Dragons’ Den entrepreneur Steven Bartlett, for over $20m.
Since its basis in 2014, Manchester-based Social Chain has made waves within the trade. The company has gone from constructing a few of the largest communities in social and disrupting the market, to changing into one of many main social media businesses on the planet. It now delivers stand-out social media and promoting campaigns for world manufacturers together with Amazon, TikTok, Arla, KFC and Apple Beats.
Brave Bison will protect the Social Chain model and Social Chain CEO Pete Metcalfe will be a part of the Brave Bison management staff, overseeing each Social Chain and the present Brave Bison Social & Influencer staff.
The make-up of Social Chain and Brave Bison’s respective groups is equally younger and digitally native – roughly half of Social Chain’s persons are 27 and underneath, as are over 1 / 4 at Brave Bison – and there shall be extra alternative for profession growth throughout the mixed firm.
Brave Bison has a novel, hybrid providing. It owns and manages social media channels to generate promoting income and gives digital promoting and know-how providers for world, blue-chip corporations similar to Panasonic, New Steadiness, Currys and Pfizer.
Social Chain will increase this additional and improve the consumer providing.
The enterprise is listed on AIM, the London Inventory Trade’s marketplace for development corporations. Since taking on its administration, brothers Oli and Theo Inexperienced (31 and 28, in line with the youth and dynamism of the corporate), have taken the corporate from energy to energy, finishing 4 acquisitions, spanning digital businesses, consultancies and social channels. They’re additionally the corporate’s largest shareholders.
Oliver Inexperienced, chairman of Brave Bison, stated: “We’ve long admired Social Chain, which we believe is among the world’s best regarded social media and influencer marketing brands, and we’re excited by the highly relevant clients it brings into our business. Social Chain has huge potential for growth within Brave Bison, taking the momentum Pete and the team have built up using Steven Bartlett’s platform. We’re delighted to be taking this big step forward as we continue to build a media, marketing and technology company for the new era.”
Theo Inexperienced, chief development officer of Brave Bison, stated: “We’re excited about what this deal will bring. It adds instant growth but will also trigger more as we take our enhanced offering to existing and new clients and expand our physical presence into North America and the Manchester tech and digital hub where Social Chain was born.”
Pete Metcalfe, CEO of Social Chain, stated: “Joining with Brave Bison is a great move for us. This will only help to enhance our plans to grow the Social Chain proposition and build on our continued success. We are excited to work closely with like-minded people that align with our culture. It not only gives us the opportunity to build combined services for clients, we also have the chance to benefit from the clear momentum behind the Brave Bison business.”
Steven Bartlett, co-founder of Social Chain, who has since moved on from the enterprise, lent his help to the deal, saying: “Social Chain was my first big success in business. It’s great to see two young entrepreneurial brothers building Brave Bison with the same energy Social Chain brings to the table. They should be a great fit.”
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