This submit was sponsored by Semrush. The opinions expressed on this article are the sponsor’s personal.
Think about getting 24 hours’ price of promoting suggestions from specialists at high manufacturers like Google, Amazon, Pinterest, and Adobe.
Now, think about getting these invaluable insights – free of charge.
Because of Semrush, this concept doesn’t need to exist solely in your creativeness as a result of their Global Marketing Day convention has made it a actuality.
“Global Marketing Day is my dream event,” says Olga Andrienko, VP of Model Marketing at Semrush.
“I’d never seen a conference like it before. So, I wanted us at Semrush to create one that was unique, complex, and remarkable, yet so simple and easy for anyone to join and to watch.”
So what precisely is Global Marketing Day (GMD), and what are you able to anticipate whenever you attend?
Effectively, for starters, it’s a nonstop, worldwide livestream occasion – and it’s really one-of-a-kind.
GMD consists of 48 classes the place you’ll be able to study every thing from easy methods to recession-proof what you are promoting to easy methods to construct a powerful group on social media.
On Thursday, Feb. 16, this 24-hour advertising convention will stream dwell from three studios in New York, London, and Dubai.
With 150+ featured audio system from the world’s greatest manufacturers, Global Marketing Day is certain to offer invaluable data so that you can apply to your individual methods. As a result of, as Andrienko places it:
“Who doesn’t want to discover marketing tips from Google, Meta, and TikTok? Or learn how Xbox, Vogue, and Nestle market their products to their audiences?”
Moreover, entrepreneurs and enterprise house owners can have the chance to attach with specialists straight through real-time questions.
And the perfect a part of all? GMD is totally free to attend.
Don’t miss out in your probability to community with advertising professionals from across the globe. Register free of charge at globalmarketingday.com.
What Subjects Will Be Coated At GMD 2023?
There are at all times new applied sciences and methods to study and enhance upon, particularly because the digital advertising panorama continues to evolve.
Global Marketing Day covers a variety of matters to offer attendees with up-to-date insights and related data.
“Our goal is to inspire marketers to implement something new in their approach or even open a new chapter in their career path,” Andrienko says.
This yr’s convention will cowl matters comparable to:
- Website positioning.
- Content material.
- Model campaigns.
- AI options.
- Distant staff growth.
- The future of labor.
“We’re covering it all in Global Marketing Day because we know all areas of marketing are interconnected and important to stay updated on.”
To study extra about what matters might be mentioned at GMD 2023, view the full event agenda.
Who Are The Audio system That Will Be Featured At GMD 2023?
“We hand picked the speakers and guest experts from all around the world, so there is a variety of diverse backgrounds and experiences,” says Andrienko.
“And we’ve structured each session so that any marketer or anyone interested in promoting their own business can walk away from this 24-hour event with case studies based on firsthand experience, up-to-the-minute trends, and applicable tips and tricks.”
Every speaker at Global Marketing Day will share their insights for quarter-hour, earlier than they’re joined by two further visitor specialists for a 15-minute panel dialogue.
The panel will encompass visitors from totally different backgrounds, comparable to different businesses or manufacturers, to offer a wide range of opinions and provides a novel twist to any advertising subject.
Andrienko herself might be streaming dwell from the studio in Dubai to talk about how lengthy it takes to rank increased on Google.
“I can’t wait to tune into other sessions on branding, social media, and creative campaigns,” she says. “If you’re interested in recession-proof approaches in digital marketing and the future of work, we have something for you as well.”
A number of the audio system she’s particularly wanting ahead to incorporate:
- Linda Li, Head of Buyer, Marketing, and E-Commerce at H&M Americas: Linda manages advertising, e-commerce, and customer-facing activations throughout H&M’s U.S., Canadian, and Latin American markets. She’ll convey the insights about bringing clients again into shops and the way companies can improve foot visitors.
- Chanelle Kalfas, Head of Model Marketing at The New York Occasions: Chanelle will lead a deep dive on emotional storytelling for manufacturers. With over 15 years of expertise constructing international model technique and artistic growth for iconic manufacturers like Star Wars, Marvel, and My Little Pony, Chanelle took The New York Occasions’ model advertising to new heights with its latest “Independent Journalism for an Independent Life” marketing campaign.
- Tejali Shete, Inventive Director/Artwork Director at Amazon Prime Video: Tejali made her title working in a number of the world’s high company networks, rising by the ranks from a junior artwork director proper as much as the senior inventive director stage, and profitable just a few awards alongside the best way. Through the pandemic, she began providing her promoting and artistic abilities free of charge to native companies. The success and excessive demand of this led her to discovered Roll Dot Company, which she manages alongside her full-time job at Amazon. She’ll be speaking about combining full-time work at Amazon with a aspect hustle – her company.
For the complete record of audio system and a abstract of this yr’s agenda, make sure you try the Global Marketing Day event website.
What Impressed The Creation Of Global Marketing Day?
Semrush has lengthy been a powerhouse within the digital advertising house, with shoppers in 180+ international locations and a powerful international group of opinion leaders.
Although they’re largely generally known as an Website positioning-focused model, their merchandise have advanced into an all-in-one marketing platform, which additionally consists of content material advertising, competitor analysis, PPC, and social media advertising.
“Our audience has always loved webinars,” Andrienko notes, “so video has proven to be a great format.”
Since internet hosting 7,000 attendees for Digital Transformation Day in 2018, the model determined to develop upon the thought and create a webinar that may stand out from all different occasions on the earth.
“24 hours nonstop sounded like a real attention-catching challenge,” says Andrienko. “So we went for it!”
Global Marketing Day was created to empower entrepreneurs from all around the world to attach and share data.
It was additionally essential for Semrush to make this data accessible to anybody on the planet, from the consolation of their very own house, and for no cost.
In keeping with Andrienko, that is what makes GMD really distinctive, because it displays their values of inclusivity, innovation, and steady studying.
Semrush first pulled off this formidable idea in 2019, with greater than 56,000 registrants and averaging over 15,000 dwell viewers at a time.
“We connected people from all over the world in a way that had never been done before,” Andrienko says, “definitely in a way that couldn’t have been possible in person.”
Global Marketing Day is a novel alternative so that you can study from, community with, and get impressed by different entrepreneurs around the globe.
Sign up for free and get geared up with the insights it’s essential stage up your advertising technique.
Neighborhood Impression Of Global Marketing Day
“We want to inspire the next generation of marketers! We love bringing the global marketing community together, and that includes welcoming newbies into the fold,” says Andrienko.
Semrush created Global Marketing Day as a go-to place for entrepreneurs and enterprise house owners to maintain up with what’s happening within the business and examine in with friends.
“Our goal is to always host top speakers from the world’s biggest brands so marketers can learn all about up-to-date marketing trends and insights,” Andrienko provides. “We want marketers to apply them to their own strategies for success and stay on top of the game.”
Whether or not you’re seeking to uncover new concepts, study new ways, or just brush up in your abilities, you received’t wish to miss this yr’s occasion. Sign up now to get entry to insights you received’t discover wherever else.
Begin Your Distinctive Marketing Journey!
Global Marketing Day is your probability to affix a particular sort of on-line occasion.
“While there are many online conferences available, I think you’ll find ours is a unique experience,” says Andrienko. “It’s a labor of love and we poured all our energy into making this event a reality. We know it’ll be a valuable experience for everyone.”
Semrush is even working with skilled studio crews to keep away from technical points and guarantee attendees have the very best quality expertise.
And if you happen to’re involved about lacking the classes out of your timezone – as a result of who’s realistically staying tuned in for twenty-four hours nonstop? – Semrush has you coated.
“We don’t want marketers to miss any insights, so we’ll be recording all sessions,” Andrienko factors out. “Registered attendees who join and watch at some point during the livestream will be able to access the recordings after the event.”
Prepared to start out studying from and connecting with the world’s main entrepreneurs? Plug in on-line from wherever you might be and be a part of us for a jam-packed 24 hours of business insights.
Global Marketing Day 2023 begins at 10 a.m. ET on Feb. 16. See you there!
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