Reddit Shares New Insights into Gaming Discussion on the Platform, and the Opportunities for Brands

Reddit has published a new report on the alternatives it presents for gaming entrepreneurs, with important attain to numerous teams of devoted, passionate players who’re on the lookout for new buy alternatives.

And now could also be simply the appropriate time to achieve them – as explained by Reddit:

“We’re in the golden age of gaming. Advancements in virtual and augmented reality tech, faster internet, and the rise of casual and hyper-casual gamers have ushered in a new era. The next few years in particular will be exciting for gamers and brands alike. Following two years of false starts and delays, this year is stacked with more than 100 major video game releases from some of the biggest players in the space.”

Gaming is an enormous deal with the platform, through subreddit communities like r/gaming, which has over 36.5 million members.

Reddit additionally notes that it now has over 57.5 million each day lively customers, a rise on the 52 million DAU it reported at the end of 2020.

The mix of those components may current helpful promotional potential for gaming manufacturers, whereas Reddit additionally says that it offers enhanced alternative to achieve lively players, who’re more and more seeking to purchase in-game add-ons.

“Redditors are 2x more likely than the general population to have purchased an add-on or DLC in the past month. And with in-game global spending projected to surpass $74.4B by 2025, this represents a huge opportunity for your brand – if you put as much attention into sustaining the long game as you do a launch.”

There’s positively one thing to be stated for this factor, which is steadily turning into the norm, with customers seeking to make in-game purchases of things, character skins and level-ups.

That’s largely the idea of why Meta sees its metaverse push as the subsequent huge alternative. As children, who’ve grown up interacting in these environments, transfer into the subsequent stage, this can grow to be a extra commonplace interactive follow. Which may even normalize in-game purchases – and as Reddit notes, its customers are already extra prone to be shifting with this shift.

“At each stage of the cycle, Reddit is the #1 most influential platform above Twitter, Instagram, Facebook, TikTok, Twitch, and Discord. Whether discussing upcoming titles, finding inspo for the next in-game purchase, or forming deep connections with like-minded players, gamers come to Reddit for it all. And brands can engage these players across a number of different touchpoints.”

There are some attention-grabbing notes right here, and a few helpful insights for gaming manufacturers, which may present some meals for thought in your planning.

Possibly it’s value digging into Reddit a bit extra, or testing Reddit adverts.

You’ll be able to try Reddit’s full gaming traits overview here.