Google’s John Mueller Tackles “Dumb” search engine marketing Questions On Reddit

John Mueller, a Google Search Advocate, lately engaged in a candid dialogue on the r/BigSEO subreddit, addressing questions on varied search engine marketing techniques and providing recommendation for aspiring digital entrepreneurs.

Mueller addressed matters equivalent to geotagging photographs, running a blog frequency, and the pursuit of on-line money-making shortcuts.

In a thread titled “incoming dumb question barrage,” a Reddit consumer asks the next questions:

1. Ought to we be geotagging photographs. Does Google even care?
2. Running a blog. If we do it, is it on a regular basis or as soon as every week with some significantly stable stuff?
3. Google Enterprise Profile posting: On a regular basis, as soon as every week, or why hassle?
4. Since stuff like Senuke died 10 years in the past, is all of it about networking with site owners of comparable and identical area of interest websites for hyperlinks?
5. Piggybacking off #4, what about PBNs? Are they again? In that case, does it must be a bunch of utterly legit wanting web sites vs some cobbled collectively WP blogs?

Right here’s a breakdown of Mueller’s prolonged response to the above questions.

Geotagging Photographs & Running a blog Frequency

In response to a query about geotagging photographs, Mueller said that it’s pointless for search engine marketing functions.

He additionally addressed the query of running a blog frequency, suggesting that content material creators ought to prioritize distinctive and compelling content material over sustaining a constant posting schedule.

Nonetheless, he acknowledged that common posting would possibly drive site visitors and inspired creators to evaluation profitable posts and broaden on their matters with higher-quality content material.

Mueller warned towards the hazards of manufacturing mediocre, “fluffy” content material:

“The issue with attempting to maintain a frequency up is that it’s simple to finish up with mediocre, fluffy content material, which search engine high quality algorithms would possibly decide up on, after which assume the entire website is like that.

Taking dangers like this to start with when it’s simple so that you can begin over might be positive, doing that in the long term will be painful when it catches as much as you. (All of this is applicable much more for those who’re taking short-cuts with gen-ai content material).”

Google Enterprise Profile Posting & Hyperlink Constructing

Mueller didn’t present particular recommendation on the frequency of Google Enterprise Profile posting, however he responded humorously to questions on outdated link-building methods like SENuke and personal weblog networks (PBNs).

He cautioned that discussing such methods could possibly be taken out of context and used to advertise questionable link-building instruments.

“SENuke, hah, that’s a reputation I haven’t heard in ages, lol. Sorry. Giggle. I’ve ideas on hyperlinks, however individuals like to take issues out of context to advertise their hyperlink efforts / instruments, so maybe another person will say one thing affordable, or not.

OMG, PBNs too. What is that this thread even. Now I gained’t say something with out a lawyer current.”

The Pursuit Of Online Cash-Making Shortcuts

Mueller noticed that the questions appeared to revolve round discovering shortcuts to creating wealth on-line.

He warned that many individuals try to do the identical and that some even promote instruments and programs that promise success however in the end revenue the sellers relatively than their clients.

He additional defined that the very best instruments goal firms that must handle their on-line presence and will not be meant for people in search of a fast path to wealth.

Recommendation For Aspiring search engine marketing Professionals

Mueller concluded by encouraging individuals aspiring to work in search engine marketing to be taught HTML, programming, and different important abilities to know the trade higher.

“… be taught HTML, be taught a little bit of programming, and go for it. 90% of the random tips you run throughout gained’t work, 9% of the remaining ones will burn your websites to the bottom, however for those who’re fortunate & persistent (is that the identical?), you’ll run throughout some issues that give you the results you want.

If you wish to go this route, settle for that the majority – or all – of the stuff you construct will ultimately blow up, however maybe you’ll run into some alongside the way in which that make it worthwhile.

And … after a while, you would possibly discover that truly constructing one thing of lasting worth will also be intriguiing, and also you’ll begin engaged on a side-project that does issues in the fitting manner, the place you’ll be able to put your expertise to good use and keep away from doing all the slash & burn website/spam-building.”

Above all, he emphasizes {that a} profitable net presence entails greater than key phrases and hyperlinks. Mueller strongly recommends experimenting and pushing the boundaries of conventional search engine marketing methods.

Featured Picture created by writer utilizing Midjourney

Supply: Reddit