Twitter Adds New Video Playback Speed Controls, Flags Coming Video Updates

Twitter’s added new playback speed controls for movies within the app, one other step in its video improvement roadmap which appears set to turn into an excellent larger focus below incoming CEO Linda Yaccarino.

Twitter’s already added longer video uploads for Blue subscribers, together with enhanced playback quality options. Now it’s additionally added playback velocity controls, to offer customers extra management over how they handle their in-app video expertise.

As you may see on this instance, posted by Musk’s pal and (seeming) advisor Jason Calacanis, you now have a spread of playback velocity choices to select from through the video participant in app.

With longer movies, that’s extra vital, particularly with discussions and different clips that you could be need to devour at a sooner velocity, whereas slower velocity playback could possibly be nice for sports activities content material, one other ingredient that Twitter’s seeking to hone in on with its new video push.

Twitter chief Elon Musk has additionally flagged some new, incoming video features, which could possibly be on the way in which within the subsequent few weeks, together with:

• Image-in-picture playback assist, so you may hold watching as you scroll by way of your feed
• Automated transcripts of video content material
• Devoted video tab on person profiles
• Video obtain choices

After all, we don’t know for positive that every one of those can be coming as quickly, as Musk may hope at this stage. However Twitter is pushing out updates at its quickest fee by far, and with video set to be its subsequent focus ingredient, we might certainly see all of those updates earlier than the month is out.

As we reported late last week, NBCUniversal’s present head of promoting Linda Yaccarino can be approaching as the brand new CEO of Twitter subsequent month. Video is Yaccarino’s key space of experience, having constructed relationships with advert companions for NBC, whereas additionally enjoying a key position in establishing its ad-supported streaming service Peacock.

Elon Musk has additionally repeatedly said that his imaginative and prescient for Twitter isn’t as a social media platform, as such, however that he sees Twitter as extra of a competitor for conventional information shops, with the platform vying to turn into ‘the most accurate source of information’ about world occasions. And once you additionally mix that with Musk’s earlier statements in regards to the platform potentially becoming a competitor for YouTube as properly, it does look like video is now firming as the following large space of improvement for the app.

Alongside that line, the incoming show from Tucker Carlson might probably be the primary of many key programming bulletins coming from Twitter HQ, because it appears to construct out its video content material roster, and make it an even bigger ingredient within the UI. The surge in short-form video content material is a transparent indicator that that is what most app customers are serious about, and if Twitter can put collectively a slate of in style, unique programming, that could possibly be its greatest probability of successful again advertisers, whereas additionally sticking to Musk’s belief in speech focus.

With this in thoughts, it is smart for Twitter to be constructing out its video choices, which might certainly see these new updates coming very quickly to your Twitter app.

Will that make it an even bigger consideration for advertisers, and produce extra creators to the app? Twitter’s earlier pushes on this entrance haven’t labored, however possibly, with Yaccarino bringing her expertise to the app, a brand new video period is about to daybreak in tweets.