Repurposing Content: A Guide With 5 Examples

Creating content will not be simple; it takes work and numerous time.

And should you’re not a full-time creator, you most likely don’t have the time and assets to focus all of your power on content material creation.

So, should you haven’t experimented with repurposing content but, now could be the very best time to begin!

And even when you have dabbled in content material repurposing, listed below are some priceless tips about how you can get essentially the most out of your exhausting work.

What Are The Advantages Of Repurposing Content?

Repurposing content material is basically the follow of getting essentially the most out of a single piece of content material. There are such a lot of alternative ways to make this work, and we’ll discover them additional on this publish.

However first, listed below are the most important explanation why you need to get into the behavior of repurposing content material.

Increase Your Attain

By repurposing content material, you additionally diversify the methods you possibly can attain individuals on-line. It permits you to be on completely different platforms, even should you don’t have an enormous crew to help you.

And subsequently, it expands your attain and permits your content material to impression an even bigger viewers.

Save Time

Though you’ll be creating plenty of completely different items of content material, you gained’t be doubling up in your time doing so.

Repurposing content material successfully takes time, however nowhere near creating one thing from scratch.

Create Successfully

Utilizing a content material repurposing technique, you’ll deal with the content material you already know performs effectively and that your viewers is occupied with.

You’ll base your content creation strategy on actual knowledge and easily create extra of what you already know works.

This eliminates the guesswork round creating partaking content material and frees up your time to do different duties, reminiscent of experimenting with different types of content!

Repurposing Helps With Search engine marketing

Repurposing content material may probably provide you with an Search engine marketing increase, as you’ll probably have a number of items of content material centered on the identical goal key phrase.

What Methods Ought to You Use To Repurpose Content?

Evergreen Content

Evergreen content is any piece of content material that’s not time-sensitive, so it stays related for a for much longer time frame.

This sort of content material will not be particular to a time of the 12 months or any particular information; it may be seen or consumed at any time and nonetheless make sense.

For instance, a publish a couple of new launch of a software program product will not be evergreen as a result of as quickly as one other model is launched, it loses its relevancy.

So, undergo your library of content material and determine the evergreen items you’ve gotten that may be repurposed at present.

Should you don’t have the time to create new items proper now, your evergreen content material shall be a lifesaver.

Updating Outdated Content

If there’s one factor we could be positive of, it’s that issues are altering on a regular basis.

Earlier than you begin creating new content material, check out the content material you have already got which will want an replace.

You may have two choices right here, and you need to determine what to do based mostly on what makes essentially the most sense for you.

• Recreate that piece of content material and republish it – it might not want numerous tweaks, simply an replace based mostly on what’s related proper now.
• Merely replace the unique piece – if there may be, for instance, a weblog publish that’s nonetheless doing very well on serps, then don’t republish it. As a substitute, replace the content material maintaining the identical URL and Search engine marketing values, and put it on the market once more.

Sharing Outdated Content

In case your previous content material remains to be related, you possibly can positively maintain selling it with out making any adjustments.

The examples under of repurposing content material can completely be used for previous content material.

Determine Greatest Performing Subjects

Should you’ve been creating content material for some time, you’ve gotten priceless knowledge that will help you with this technique.

Check out previous posts and movies which have finished higher than common, and see if yow will discover commonalities amongst them.

This can assist you to determine the matters your viewers is most occupied with, so you possibly can create extra content material effectively.

Create Much less, Promote Extra

This can be a nice abstract of what repurposing content material means; We need to spend much less time creating and extra time selling.

Content creation is a ton of labor, so be sure you get essentially the most out of your content material with these 5 examples under!

5 Examples Of Repurposing Content

1. Turning Movies Into Weblog Posts

Lengthy-form movies are the simplest piece of content material to be repurposed. Not solely that, however video content is one of the most effective types of content.

A protracted-form video can simply be changed into a weblog publish in a number of simple steps:

• Transcribe your video.
• Do key phrase analysis on the subject.
• Format the transcription – this half is actually essential. You don’t need to merely copy/paste the transcription and publish it as a weblog. Transcriptions at all times have some errors, and the way in which we discuss doesn’t at all times work in a written format. Be sure to rewrite any half that reads weirdly, and you can even add extra to the weblog as you’re doing that.
• Determine locations the place you possibly can match key phrases naturally. And once more, be happy so as to add extra to the weblog than you had on the video.
• Add headings, lists, and pictures – the identical blog posting rules apply right here, be sure it’s simple to learn.

And there you go: your video simply turned an Search engine marketing-optimized weblog publish in a fraction of the time.

2. Turning Lengthy-form Movies Into Brief Clips

Your lengthy video can turn out to be a number of quick clips that you would be able to flip into YouTube Shorts, Reels, TikToks, Tales, and possibly even paid advertisements.

You need to at all times resize them so that they’re optimized for every platform.

3. Turning Weblog Posts Into Infographics

Now that you’ve your model new weblog publish, why not flip it into an infographic?

Infographics are great for people who prefer visual learning, and it’s an efficient approach to summarize your publish. You’ll be able to add that to the weblog and likewise flip it into social media posts.

4. Turning Weblog Posts Into Social Posts

Now we will break it up much more and switch the weblog publish into a number of items of social content material. These could be:

• ’s.
• “Top X” listicles.
• Quotes.
• Infographics.

It’s a fantastic alternative to broaden on a specific matter and make that the primary focus.

This manner, you create items of content material which can be completely different sufficient from each other however nonetheless repurposed from this one most important video you created.

5. Turning Weblog Posts Into Emails

The primary takeaways out of your weblog publish may turn out to be fascinating emails. Relying on how a lot data you shared within the publish, you might be able to pull two or three emails from the publish.

One other instance utilizing this very article –listed below are some e mail matters that might come from this:

• E-mail 1 – Why you need to begin repurposing content material.
• E-mail 2 – Methods you need to use to repurpose content material.
• E-mail 3 – 5 examples of content material repurposing.

How Can I Make Repurposed Content Extra Participating?

There are different ways you can make your content more engaging, however rule quantity one in every of repurposing content material is that you need to by no means merely copy and paste.

Guarantee that every new piece of content material you create is optimized for the platform you’ll be utilizing it on.

Some items of content material will want extra tweaking than others; at different occasions, you may barely have to vary something for it to work!

It’s 100% price it to take the time to make the mandatory adjustments – I promise, it can nonetheless prevent a ton of time.

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