TikTok’s celebrating Pride Month with a range of in-app and physical activations that may spotlight LGBTQ creators and their work.
First off, TikTok has introduced its first-ever Pride Visionary Voices Record, which acknowledges each particular person creators and small companies which might be making an influence within the LGBTQ+ neighborhood through their TikTok presence.
As per TikTok:
“The first-ever LGBTQ+ Visionary Voices List honors visionary LGBTQ+ creatives, small business owners and culture disruptors on TikTok who are making an impact in their industries and raising the bar across culture and entertainment. Our honorees reflect backgrounds in beauty, education, fashion, food, music, dance, activism and more.”
The chosen creators and their work can be highlighted all through the app in June, together with through TikTok’s official channels and in-app discovery surfaces.
TikTok can even be selling LGBTQ+ non-profit organizations, whereas it’ll additionally showcase Pride playlists all through the app.
TikTok’s additionally internet hosting its first-ever TikTok Pride Creator Ball in LA.
Lastly, TikTok can even be internet hosting a sequence of themed stay occasions, together with a ‘Pride on LIVE’ creator-led panel on June fifteenth.
“The panel will be live-streamed from the @tiktoklive_us account and will feature conversations and programming with creators surrounding their career and representing the LGBTQ+ community. Be sure to follow @tiktok and @tiktoklive_us for more info on our programming and LIVE schedule lineup!”
TikTok has turn into a key platform for expression, for a lot of communities, with its discovery and content-matching components serving to to carry customers collectively over a variety of pursuits. That expands to the LGBTQ+ neighborhood, with TikTok serving to to attach customers, and unite folks by means of shared experiences – which has helped many younger folks experiencing their very own journey to attach with others, and discover their voice.
As such, TikTok already performs an vital position within the broader neighborhood, and might play a fair greater position in maximizing acceptance by means of its expanded attain and resonance.
Which is why these Pride Month initiatives are so vital, and it’s good to see TikTok trying to play a extra energetic position in highlighting key voices and creators.
You may study extra about TikTok’s Pride Month activations here.