TikTok’s trying to have a good time the gaming neighborhood this month, with a variety of stay broadcasts, occasions, and activations, as a part of its ‘Gaming on TikTok’ event.
As defined by TikTok:
“TikTok has quickly become a go-to destination for gaming, with over 3 trillion video views for gaming content globally in 2022. From gameplay and tutorials to cosplay and memes, TikTok is where gaming culture and entertainment collide, allowing our global community of gamers to connect with each other in fun, authentic, and creative ways.”
Gaming is arguably probably the most influential factor of contemporary on-line tradition, and as such, it is sensible that it’s an enormous a part of TikTok as nicely, facilitating a variety of developments and content material shifts that align with the presentation format of the app.
Which may additionally make it a useful vacation spot for gaming corporations, and people trying to attain gaming customers. 3 trillion views is lots, and that curiosity may spell huge alternatives for these which can be in a position to hyperlink into the gaming dialogue within the app.
All through June, TikTok will collaborate with a variety of gaming companions to cowl key gaming occasions, together with Summer time Video games Fest, the upcoming Xbox showcase occasion, and extra.
TikTok can also be launching a ‘30 Days of #GamingonTikTok’ occasion:
“From June 1 to 30, we’ve lined up a month full of dedicated programming to bring our community closer to the action and amplify all the things that make #GamingonTikTok so special, including LIVE showcases from the industry’s top events, new CapCut gaming templates, and more.”
The #GamingonTikTok hashtag will join all of those discussions, as TikTok appears to be like to have a good time and spotlight key creators and occasions throughout the neighborhood.
It might be a superb alternative to faucet into the broader gaming dialogue within the app, and study who the most important influencers are throughout the respective gaming communities, which may then assist information your focus in concentrating on related companions for future campaigns.
And in case you have a gaming-specific angle to your services or products, now will be the time to launch your TikTok push.
You’ll be able to learn extra about TikTok’s 30 Days of #GamingonTikTok’ occasion here.